Content marketing company ScribbleLive acquires enterprise SEO platform Linkdex
Toronto, Ontario — August 23, 2016 – ScribbleLive, a global leader in content marketing, announced today that it has acquired Linkdex, the Enterprise SEO Platform, in what is the first big organic search and content marketing software tie-up. With this acquisition, ScribbleLive adds another integral piece to their platform, helping marketers manage the complete lifecycle of their content.
Organic search is a key channel for consumers with an estimated 3.5 billion Google searches a day. Businesses serious about digital marketing and sales need to create the best content for their audience, while optimizing for impression and clicks. By providing an all-in-one platform to operationalize strategy, create beautiful content, target audiences, and measure impact, marketers will own the complete customer journey while driving consistent ROI. The convergence of content marketing and SEO technology brings marketing teams one step closer to becoming the most effective revenue drivers in their organization.
ScribbleLive combines predictive analytics with content planning, creation, and distribution technologies. Together with the vast amount of Linkdex data, which includes organic search performance data on billions of pages, a unique author database, and reporting and productivity tools, marketers will be getting the most out of their content marketing efforts.
This acquisition expands ScribbleLive’s global presence. Linkdex, which has been backed by global technology investor, Amadeus Capital Partners, since 2009, has also developed strong relationships with some of the world’s largest brands and agencies – making the company a powerful addition to ScribbleLive’s partner network.
“A great content marketing strategy ensures you’re found throughout the consumer journey. Organic search plays a big part in the journey for most digital consumers. There’s never been a more complete product suite to manage the plan, create, engage, and measure cycle. This offers a huge opportunity to companies wanting a marketing advantage.” Vince Mifsud, ScribbleLive CEO.
“There’s no denying the power of content marketing when attempting to engage, inform, or entertain.” said Mark Smith, CEO of Linkdex. “But without great SEO, compelling content can fail to reach its intended audience, while great SEO without the right content to support it creates a whole different set of challenges. By joining ScribbleLive we’re overcoming that operational disconnect, bringing the two disciplines together, and helping our customers ensure marketing success.”
“When we heard that Linkdex was joining forces with a serious player in the content marketing space we immediately got excited. SEO and content marketing technology under one roof just makes sense, and we can’t wait to see how this develops.” Mario Ekkeshis, Head of Operations, iProspect.
Mark Smith, Linkdex’s CEO will continue to lead the division’s growth, and directly report to ScribbleLive CEO, Vince Mifsud in the role of Managing Director.