Meredith appoints Steve Crowe as VP of Consumer Marketing
Crowe has spent the last five years at Hallmark Data Systems, serving as Vice President, Chief Operating Officer and General Manager
DES MOINES, IA/NEW YORK, NY – August 19, 2016 – Meredith Corporation announced today that it has hired Steve Crowe as Vice President of Consumer Marketing. Crowe will be based in Des Moines and report to Andy Wilson, Senior Vice President of Consumer Revenue.
In his new role, Crowe will be responsible for the marketing of all Meredith media products to consumers, focused on overseeing all subscriber acquisition and retention efforts. He will also lead other digital media marketing efforts such as Search Engine Marketing (SEM) and email marketing.
Crowe brings extensive experience to his new position. He has spent the last five years at Hallmark Data Systems, an Ebsco Company, serving as Vice President, Chief Operating Officer and General Manager. Hallmark Data Systems is a market leader in business-to-business publishing, database, email, web, lead Generation and fulfillment services.
Prior to Hallmark Data Systems, Crowe spent 15 years with Time Inc. He progressed through the consumer marketing ranks to Vice President of Consumer Marketing, with the dual role of overseeing all new customer acquisition for 20 Time Inc. titles and the brand leadership position for Southern Living, which has a circulation of 2.8 million. Prior to that, he oversaw consumer marketing for Time Inc.’s Southern Progress Division, a collection of seven brands including Southern Living, Cooking Light, Coastal Living, Sunset and Health.
“Steve is on the cutting edge of marketing technology, electronic and email marketing, and auto renewal strategies,” Wilson said. “He blends that with in-depth knowledge and experience in the publishing space. We’re excited he is now part of our team at Meredith.”
Crowe earned a Masters of Business Administration degree from the University of Alabama at Birmingham (UAB) and a Bachelor of Science degree in Business Management from the University of Alabama. He will be relocating with his family to Des Moines.