Active Interest Media debuts ‘Clean Eating’ redesign; Crain shutters ‘Business Insurance’
Elements of the Clean Eating redesign include a new logo, larger fonts, larger trim size, heavier premium paper and a matte-satin cover finish
The publisher of Clean Eating magazine, Active Interest Media, today unveiled the magazine’s redesign. The magazine now comes with a new tag line Real Food for a Healthy, Happy life.
“We’re getting a head-to-toe makeover that transcends cosmetics to better address our readers’ lives in 2016,” says Alicia Tyler, editor-in-chief of Clean Eating. “With easier-to-read recipes, food photography that leaps off the page, increased content on such hot button topics as gut-health, disease prevention, combined with more weekday meal planning and quick and easy meals, Clean Eating 2.0 creates a beautiful and effortless experience, cover to cover.”
Elements of the redesign include a a new logo, larger fonts, larger trim size, heavier premium paper and a matte-satin cover finish.
Clean Eating is published 9 times a year, and has a total circulation of 216,886, according to its last audit. About a third of its circulation is single copy, and it averaged just under 39K in digital edition circulation.
Crain Communications announced last week that it had shuttered Business Insurance magazine. The August issue will be the magazine’s last, and the title’s website was scheduled to be closed down on August 9 (though it is still accessible today).
Launched in 1967, the B2B magazine had total qualified circulation of around 45,800, according to its last BPA statement.
“As part of our ongoing revenue transformation efforts we have been actively investing in brands that provide the best revenue mix of print, digital, events and content marketing in markets with proven growth potential,” said KC Crain, EVP and director of operations for Crain Communications. “The company is continually reviewing its portfolio against this strategy, and it became clear that Business Insurance did not fit these criteria.”
The company said in its announcement because of “shifts in the insurance industry, including continual structural changes and consolidation since 2008, Business Insurance has struggled to diversify its revenue from a dependence on a declining base of print advertising. The company invested heavily in a very talented new team, and despite their best efforts, it became clear that the changes in the market simply weren’t going to be reversed,” the company said.
The magazine had launched a digital edition in the summer of 2011, then launched a special tablet edition in early 2013, but both apps appears have been pulled. (The iPad cover seen above right is the first digital Tablet Edition as seen on TNM.)