USA Today Sports launches Ad Meter Bracket, sponsored by Adobe
MCLEAN, Va. – August 12, 2016 — The creator of the Super Bowl Ad Meter, USA TODAY Sports, today launched the first ever Rio Ad Meter Bracket, sponsored by global digital marketing leader, Adobe, featuring the best ads from across the globe.
Beginning today, Friday, August 12, USA TODAY Sports will present Olympic Games fans with the opportunity to vote on the top 32 commercials featured during the Rio 2016 games at admeter.usatoday.com.
Competitors in the Ad Meter Rio Bracket, sponsored by Adobe, include new ads from Coca-Cola, Procter & Gamble, Mini, Chobani, Dick’s Sporting Goods, Visa, DeVry, Under Armour, Gillette, Nissan, Omega, CitiBank, BMW, Samsung, Gatorade, Bridgestone, Ralph Lauren, USA Swimming and others featuring athletes including swimmers Michael Phelps and Missy Franklin, gymnast Simone Biles, decathlete Ashton Eaton, soccer stars Neymar Jr. and Carli Lloyd, among others.
“Olympic competition brings out the best in athletes from around the globe, and it also raises the bar for marketers,” said Alex Amado, Vice President of Experience Marketing at Adobe. “Adobe’s creative tools have always been critical in the creation of the ads shown during the Olympics. With marketers delivering more integrated and complex cross-channel campaigns, Adobe Marketing Cloud is enabling them to measure, monetize and optimize the impact of those experiences.”
Launching during the first week of the Olympics, the round by round voting bracket, utilizing interactive video technology and fan voting, will run until August 24th, when the fan-favorite commercial will be announced as the Grand Winner.
“We know there are conversations happening around Olympic-themed ads, just like when USA TODAY Sports launched the Super Bowl Ad Meter 28 years ago,” said Dave Morgan, president of USA TODAY Sports Media Group. “The Olympic Games creates new heroes – not only in competition but throughout three weeks of television advertisements – from Mary Lou Retton to Carl Lewis to Michael Phelps and the list goes on. This will bring a new form of competition to the games for brands and advertisers.”
A corresponding editorial series will feature articles that break down each of the results from the five rounds, with insights from marketing experts and USA TODAY contributors. In addition, a video series will take a deeper dive into the top trends and topics surrounding the Olympics, including a behind-the-scenes look at the Team Visa Rio campaign and the most marketable athletes of the 2016 games.