August 11, 2016 Last Updated 11:04 am

TIME publishes possible iconic cover for August 22 issue

Cover serves for a lead-in to the article by Alex Altman, Philip Elliott and Zeke J Miller chronicling Donald Trump gaffes and his fall in the polls, but will have a hard time being timely in today’s fast moving media world

The power of print, right? Covers still matter, they stand out on the newsstand, at the check out counter. Covers can say a lot, when well designed, even when they technically say very little.

TimeMag-8-11-16-750For the August 22 issue of TIME, the magazine has gone with a simple illustration and the word “Meltdown”.

The cover story is Inside Donald Trump’s Meltdown by Alex Altman, Philip Elliott and Zeke J Miller.

“When Donald Trump mucks things up, the first person to let him know is usually Republican Party boss Reince Priebus. Almost every day, Trump picks up his cell phone to find Priebus on the line, urging him to quash some feud or clarify an incendiary remark,” the article begins.

The issue also features an article by Joe Klein which is designed to give Trump supporters hope, saying that Trump has now hit rock bottom and things will improve.

“There seems no end to the bad news for Trump, but this is presidential politics–and so there will be. The Trump collapse story will grow old. The media, whose attention span is only slightly longer than Trump’s, will seek new themes. His polling numbers will stabilize–he’s probably at rock bottom right now–and perhaps rebound,” Klein promises.

“What could bring Trump back? Let me count the ways: a series of terrorist attacks, a string of WikiLeaks embarrassments for the Democrats and Hillary Clinton, more bad economic news, a Hillary Clinton gaffe, a Bill Clinton scandal–or simply a change in the media focus to the weaknesses in Clinton’s message, which has been dragged too far left by Bernie Sanders.”

Klein, you’ll recall, anonymously authored the novel Primary Colors: A Novel of Politics about the Bill Clinton campaign.

NYTMag-780The New York Times Magazine is devoting its entire issue this Sunday to a single article: Fractured Lands: How the Arab World Came Apart, written by Scott Anderson, with photographs by Paolo Pellegrin.

“This is a story unlike any we have previously published. It is much longer than the typical New York Times Magazine feature story; in print, it occupies an entire issue,” said Jake Silverstein, editor-in-chief. “The product of some 18 months of reporting, it tells the story of the catastrophe that has fractured the Arab world since the invasion of Iraq 13 years ago, leading to the rise of ISIS and the global refugee crisis.”

“It is unprecedented for us to focus so much energy and attention on a single story, and to ask our readers to do the same. We would not do so were we not convinced that what follows is one of the most clear-eyed, powerful and human explanations of what has gone wrong in this region that you will ever read.”

The 40,000 word article is broken out into five parts and is another example of the newspaper’s commitment to virtual reality. Poynter has more on the article and its development here.

Comments are closed.