Time Inc. breaks out category sales under 5 execs, announces brand sales leadership
Moving away from publishers leading brand-centric sales, Time Inc. now has five category sales executives handling seven categories, and three brand sales executives handling endemic/brand advertisers
Time Inc., who will announce earnings next week, today unveiled more details concerning its new sales structure, adding Food & Beverage, Beauty, Retail to the three categories announced in April.
The legacy media company has been moving away from having publishers lead their brand sales, and now has five managers leading the categories:
- Karen Kovacs, President, Food & Beverage Category
- Lauren Newman, President, Beauty Category
- Rick Simmons, Senior Vice President, Automotive Category
- Greg Schumann, President, Retail and Pharmaceutical Categories
- Brendan Ripp, President, Financial Services and Technology/Telecommunications Categories
Brand sales will still exist, but they too are being organized centrally with Charlie Kammerer, President, News and Business, Sports and Lifestyle groups leading brand sales for such brands as Time, Fortune, Money, Sports Illustrated, Golf, Real Simple and Cooking Light, while Ron King, Senior Vice President, Fashion/Style, Shelter and Multicultural groups, will lead brand sales for InStyle, Stylewatch, Southern Living, Coastal Living, Sunset, Essence and People en Español.
A third brand manager will be hired to handle the Entertainment and Luxury groups, which include People, Entertainment Weekly, Instant, HelloGiggles, Food & Wine and Travel + Leisure.
A new digital sales group will report to Brad Elders.
Chris Schraft, President, Branded Content and Native Advertising Sales, the Foundry at Time Inc., will lead the agency development team, and Christine Wu, Senior Vice President of Time Inc. Advertising Strategy and Marketing, will lead Corporate Marketing and Events.
The new sales structure accomplishes two things: it eliminates the need to pay publishers (cost reductions), while forcing more across brand sales. It also, it should appear obvious, puts a number of those brands in jeopardy should the company decide to continue to produce P&Ls by brand. Without dedicated sales teams and publishers to push on sale for those brands, one can expect a few titles to lose out.
All this is being announced, as I said, a week before the earnings announcement. If the results disappoint CEO Joe Ripp have something to talk about other than falling ad pages. They they are good… well, we’ll see next week.