Jeanne Houweling joins Tremor Video as VP, Programmatic Demand Partnerships
Prior to joining Tremor Video, Houweling ran her own consulting firm advising media and ad technology companies on strategy, sales and marketing
NEW YORK, NY – July 27, 2016 — Tremor Video, Inc., a provider of software for video ad effectiveness, today announced Jeanne Houweling has joined as Vice President, Programmatic Demand Partnerships, to grow and develop partnerships with RTB-enabled demand platforms and trading desks. Reporting to Greg Smith, SVP of Programmatic Business Development, Houweling will be bi-coastal, spending time between the California offices and the company’s headquarters in New York City.
“Jeanne brings a wealth of programmatic experience to Tremor Video, and we’re excited to have her on board,” said Smith. “Her focus on expanding our relationships with other DSPs and agency trading desks will not only strengthen our partnerships with the demand side of the business, but will also enhance our offering to publishers.”
Houweling comes to Tremor Video with over twenty years of experience in the digital space. Prior to joining Tremor Video, Houweling ran her own consulting firm advising media and ad technology companies on strategy, sales and marketing. She previously co-founded programmatic trading intelligence platform AdFin, and also spent four years as Chief Revenue Officer of PubMatic, where she built and grew the demand and publisher organizations. Houweling also held senior sales and business development roles at Microsoft and Excite.
“Through my consulting practice, I have had exposure to many different technology and trading platforms,” said Houweling. “Tremor Video has experienced explosive growth in programmatic media trading built off of an exceptional platform and technology stack that has really impressed me. I’m excited to join this strong team and help the company continue to scale and innovate.”