July 19, 2016 Last Updated 2:14 pm

Alex Wiederin, currently executive design director for Town & Country, named creative director for Esquire

Hearst Magazuines’s Esquire also addds Anton Ioukhnovets as design director, and editor Maximillian Potter joins as editor at large

NEW YORK, NY – July 19, 2016 – Jay Fielden, Esquire editor-in-chief and Town & Country editorial director, today announced three new additions to the Esquire staff. Alex Wiederin, currently executive design director for Town & Country, will add to his role the additional title of creative director for Esquire. Anton Ioukhnovets has been named design director, and award-winning writer and editor Maximillian Potter joins as editor at large. All three start in their new roles in August and will report to Fielden.

Alex_Wiederin-600“Alex and Anton will shape the look of Esquire, refining the experience of the magazine in a way that touches our rich history and reaches to the future,” Fielden said. “I’ve worked with Alex at Town & Country, and he is a tremendous talent, with a profound sense of how images and design complement and enhance great journalism. Anton is a gifted designer whose varied experience will bring depth and new ideas. Max is a writer I’ve long admired, and adding him to our growing list of contributors adds even more literary mojo to our stellar team. As editor at large, he will also be helping to bring in stories and writers.”

In his newly created Esquire role, Alex Wiederin will work closely with Fielden to shape the overall look and feel of Esquire as he continues to do at Town & Country as executive design director, a position he has held since 2014. Wiederin is the founder and creative director of Buero New York, a global creative agency and multidisciplinary design studio serving high-end global brands from the worlds of fashion, beauty, luxury and publishing. Previously, he held creative director positions at ELLE ItaliaVogue Hommes International10 MagazineGlamour Italy, and BIG, worked on a redesign of Dazed & Confused, and co-founded AnOther Magazine. Wiederin has worked with fashion brands including Valentino, Versace, Givenchy, Missoni, Jill Stuart, Carolina Herrera, Nina Ricci, Vivienne Westwood, and Kenzo. Throughout his career, he has collaborated with the world’s most influential and visionary photographers including Helmut Newton, Nick Knight, Steve McCurry, Inez van Lamsweerde and Vinoodh Matadin, David Sims, and Mario Sorrenti.

Anton Ioukhnovets has been the creative director of the eponymous firm Ioukhnovets Design since 2010, where his clients include The New York Times Magazine, Time Inc., Random House, and Germany’s Achtung Mode. He was also creative director for Bloomberg Pursuits from 2012 to 2014. Prior to that, he was design director for and creative director of Lotus Magazine, the custom publication for Lotus cars. Earlier in his career, Ioukhnovets spent seven years at GQ, three of them as an art director. In 2011, the GQ design team won the “Best Design” National Magazine Award from the American Society of Magazine Editors. He is also the recipient of numerous awards from the Society of Publication Designers.

Maximillian Potter has been an award-winning staff writer/editor for GQPremierePhiladelphia and Details, and a contributor to Outside and Vanity Fair. For nearly a decade, he was executive editor of Denver’s city magazine, 5280, a six-time National Magazine Awards finalist. Potter’s first piece for Vanity Fair won the 2012 Deadline Club Award for “Feature Writing” and grew into his first book, Shadows in the Vineyard: The True Story of the Plot to Poison the World’s Greatest Wine, published in 2014. From 2013 to 2015, Potter served as senior media adviser and speechwriter to Colorado Governor John Hickenlooper and, in 2014, was a senior adviser to the governor in his successful reelection campaign. Potter left Hickenlooper’s staff to co-author the governor’s memoir, The Opposite of Woe: My Life in Beer and Politics, a critically acclaimed bestseller published in May 2016. In addition to being a two-time finalist for the National Magazine Award in the categories of “Public Interest” and “Reporting,” his writing has received accolades including the Military Reporters & Editors “First Place” and the “Silver Gavel,” the American Bar Association’s highest recognition for legal reporting. Potter was a fellow at the Knight Digital Media Center’s Multimedia Program at UCLA, Berkeley, and his magazine writing has been included in several Best American anthologies, most recently, Next Wave: America’s New Generation of Great Literary Journalists.


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