July 11, 2016 Last Updated 1:13 pm

Texture offers free Fire 7″ tablet with subscription through new Amazon promotion

The digital newsstand Texture is getting a promotional boost from Amazon as the online retailer let the company’s customer base know that they can now get a free tablet when they subscribe to the digital magazine service.

Texture-amazonNew subscribers get a free Fire 7” Tablet (8 or 16 GB) with Special Offers when they sign up for a 6-month subscription to Texture.

Readers would need to sign up for either the 6-month price of $89.95. The promotion goes through July 21, though it also says “while supplies last” in case the promotion is wildly successful.

Interestingly, the terms and conditions point out that this is not an Amazon promotion. I assume this means that Texture is paying Amazon something for the tablets, and in return getting the email blast to Amazon customers.

Readers get a promotional code via email approximately 8 days after their qualifying purchase, at which point they can order their Fire tablet… with ‘special offers’ it should be noted. It’s a great deal for Amazon as they get to dump some of their underpowered, low-end tablets, while also getting (presumably) a cut of the $89.95 purchase.

Recently Texture updated their iOS app, as well, to add in the ability to buy a subscription in-app, thus giving Apple a cut of the revenue. I am not seeing any kind of Apple promotional effort on the part of Texture, and Apple continues to leave the subcategories in Magazines & Newspapers unmaintained, continuing its 3+ year middle finger to its publishing partners.

Texture is the name of the digital newsstand run by Next Issue Media, a consortium of major magazine publishers – Condé Nast, Hearst, Meredith, News Corp. and Time Inc. Rogers Communications joined the group when Next Issue expanded into Canada. At the end of 2014 Next Issue Media received a $50 million investment from the private equity firm Kohlberg Kravis Roberts & Co. which allowed it to make its changes to its app, making it a little more like an aggregated news app, rather than simply a digital newsstand reader.

One issue with all digital newsstands now is that tablet sales are slumping, and though most newsstands offer their magazines for reading on smartphones, most of the digital magazines are still PDF replicas, making for a very poor reader experience. Not all digital magazines inside Texture are replicas, however, as a few publisher have chosen to reformat their issues for reading on digital devices.

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