Indy digital magazine newsstand Readbug says it is ‘dialing back’ due to Brexit
The iOS newsstand app now offers 51 magazine titles, and its all-you-can-read subscription remains $7.99 / £5.99 a month in price
I‘m sure that the latest email from the indy magazine newsstand Readbug was at least somewhat tongue-in-cheek, but they have announced that “due to ongoing political uncertainty” – read: Brexit – they are “dialing back on some resources.” Specifically, that means they will send out their email newsletter monthly rather than weekly.
Readbug was launched late last fall, and concentrates on independent magazines – at first exclusively UK titles, but they have added others since launch.
Their approach is very much like Texture in that they feature an article area in the front of the app, with the individual magazines available for download elsewhere.
“We convert all our content so it’s mobile friendly… We’re adding a buy-it-now function so the reader can — at the end of an article or a magazine — decide to purchase the magazine there and then,” Matthew Hammett told TechCrunch last year.
Hammett, before founding Readbug, was a designer with Future plc.
As for the app, which can be found here, it offers 51 magazines as of today, and a monthly all-you-can-read subscription costs $7.99 / £5.99 a month.
How, back to that newsletter:
I’m sorry to announce that, due to ongoing political uncertainty, you’ll now be receiving your weekly email on a monthly basis. I know this is going to ruffle a few feathers, but we’re unsure what the future holds for Readbug outside of the EU, so we’re dialing back on some resources.
On a positive note, we’re exploring all avenues to make sure the lovely Caroline, our French social media manager, isn’t deported. Ideas currently on the table include marriage, adoption or setting up her desk in the cupboard under the sink until this blows over. All excellent options.
Thankfully, the one thing that won’t be affected is the stream of fantastic new indie magazines joining the app!
Well, let’s hope it doesn’t come to that (deporting the social media manager, that is). If it does, I suggest a move to the continent. Or maybe Scotland, should they decide to bolt the UK and rejoin the EU.
This all would be so funny, were it… well, not so funny. The vote last month really is turning things upside down. Here is hoping Readbug makes it through all right.