Blackberry: it is the end of the line for the Blackberry Classic
Those who love the keyboard cellphones from Blackberry received some bad news yesterday. It’s the end of the line for the Blackberry Classic
“To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic,” wrote Ralph Pini, COO and General Manager for Devices at BlackBerry.
Those still seeking an old school smartphone were instructed to look for them with their carriers or purchase Classic unlocked online.
Blackberry is still reeling from the changes in the smartphone business. Reporting late last month, the company said its revenue was down nearly 40 percent from the same quarter last year. Further, the company reported a $655 million loss, though much of that was from an impairment charge. Nonetheless, the company was firmly in the red.
“Our current plan calls for continued investments to expand our addressable markets and drive sustainable profitability and revenue growth. For the full fiscal year, we are on track to deliver 30 percent revenue growth in software and services,” said Executive Chairman and CEO John Chen.
The Classic is not actually the “classic” Blackberry, but a new model introduced in late 2014 to try and woo back users of the famous, and innovative smartphone.
The Blackberry has had some famous users, one of which got into a mess of trouble recently over attempts to keep using the device, utilizing a private email…. oh, you know the story.
Another politician, the President, wanted to use his iPhone while in the White House, but was forced by the National Security Agency to use a modified BlackBerry, supposedly for security purposes, though even the President has to wonder why the NSA would say this was necessary.
“It’s a great phone, state of the art, but it doesn’t take pictures, you can’t text, the phone doesn’t work, you can’t play your music on it,” Obama told on Jimmy Fallon when appearing on The Tonight Show. “So, basically, it’s like — does your 3-year old have one of those play phones?”