TEGNA makes investment in Kin Community, the home-focused content brand community
The two companies will work together to explore potential opportunities for content sharing across TEGNA Media’s digital and television properties
MCLEAN, Va. – July 1, 2016 –TEGNA Inc. today announced a strategic investment in Kin Community, the premier home-focused content brand and creator community that inspires and informs young women.
Kin Community has over 170 million followers across social platforms and generates more than 600 million video views monthly. Its creator community includes well-known lifestyle names like Rosanna Pansino (Nerdy Nummies), Hannah Hart (MyHarto), Jenn Im (Clothes Encounters), Lauren Riihimaki (LaurDIY) and Rachel and Byron Talbott.
Through this investment, TEGNA and Kin will work together to explore potential opportunities for content sharing across TEGNA Media’s digital and linear television properties, sponsored content and cross-promotion. Both TEGNA and Kin will reach and connect with new audiences in creative and innovative ways.
“Our investment in Kin Community is an opportunity for TEGNA to capitalize on the great content, social reach and deep knowledge that Kin brings to the table,” said Gracia Martore, president and CEO, TEGNA. “Kin Community reaches a younger audience through engaging, informative and shareable content that inspires. We will learn from them, as they will from us, while continuing to innovate across our businesses.”
“There are over 800 million young women around the world on a journey to define home for themselves,” said Kin Community Co-Founder & CEO Michael Wayne “TEGNA is an ideal partner as we share in their purpose to empower people. Together, TEGNA and Kin will inspire and inform a new generation across channels and platforms through an extraordinary content and creator community.”