The Worth Group unveils digital expansion, celebrates largest issue in brand’s history
NEW YORK, NY – June 16, 2016 — The Worth Group, an integrated media company that produces content of the highest quality for sophisticated consumers, high net worth individuals, wealth advisors, prominent organizations and world-class brands, today announced the start of a six-month countdown to the 25th anniversary celebration of Worth. The first initiative is the launch of a comprehensive new digital platform, anchored at worth.com, followed by newly announced content distribution relationships with the Captivate Network—North America’s largest in-office media network with 12,000 screens installed in more than 1,800 premier office buildings—iHeartMedia, Flipboard and other leading media platforms that will bring Worth’s content to a vastly expanded audience.
“Worth’s digital platform is an entirely new product created for a new audience,” says Worth Group CEO Eric Sinoway. “As evidenced by the publication of Worth Destinations—the most robust issue of the magazine in Worth’s 24-year history—we have a growing audience of high net worth individuals and wealth advisors that value and trust our long-form, printed product. With today’s announcement, we launch a digital platform that gives us the capability to publish original content from our editorial team and a stable of extraordinary experts—and to distribute this content via worth.com, Worth social media and through a variety of market leading distribution partners.”
Today’s announcements coincide with the identification of San Diego as the second city in the country to be crowned a Worth Destination. Worth Destinations is an editorial endeavor that explores 15 American cities with thriving entrepreneurial, economic, cultural, philanthropic, tourist and civic activity. San Diego was chosen for its burgeoning technology and biotech ecosystems, powerful cross-border manufacturing economy, unparalleled medical infrastructure and world-class cultural institutions. Additionally, some of the country’s most compelling local philanthropy stories will be highlighted throughout ongoing editorial exploration of Worth Destinations by Worth’s philanthropy editor, Soledad O’Brien, under the Worth Giving with Soledad O’Brien brand. The full list of Worth Destinations will be announced on June 21.
“Worth’s commitment to producing content of the highest quality is admirable in today’s media environment, which is why I’m pleased to serve as a Worth contributor. I’m especially pleased to applaud the recognition of San Diego, where the robust entrepreneurial community makes it such a compelling place to invest and work,” says Howard Stevenson, Harvard Business School entrepreneurship professor, former NPR chairman, and the author of the recently released book, Wealth in Families: Lessons from My Life Journey.
This banner month marks a new chapter in Worth’s history, and launches a series of upcoming, compelling new initiatives, culminating with the 25th anniversary of Worth in January 2017.