Mobile app developer and ad network DoApp acquired by NEWSCYCLE Solutions
The Minnesota-based mobile app developer has been acquired by another Minnesota-based media solutions company, one that is private equity backed with several other recently completed acquisitions under its belt
If you are a long time TNM reader – I mean long time – you will recognize the name DoApp, a Minnesota-based developer of mobile apps. Back in 2010, when TNM mostly talked about mobile apps while the iPad platform first got off the ground, TNM looked at several apps DoApp had launched for local media companies such as the Lowell Sun News and St. Paul Pioneer Press.
In August of 2011 DoApp unveiled its first apps that worked on the iPad, but since that time I find few other references to the company in the TNM archives. At the time, it was clear that the goal was to offer mobile app solutions as a way of also building out a mobile ad network.
But yesterday the company announced that it had been acquired by NEWSCYCLE Solutions, another tech company headquartered in Minnesota that offers media solutions. The company is backed by Vista Equity Partners, and has in the past acquired Atex, Inc. and MediaSpan, Inc. The DoApp acquisition allows the company now to expand its mobile solutions.
WadeBeavers, who has been CEO at DoApp, will now serve as President of Mobile at NEWSCYCLE Solutions.
Here is the acquisition announcement:
BLOOMINGTON, MN – June 13, 2016 — NEWSCYCLE Solutions, a leading provider of software and services for the global media industry, today announced it has acquired DoApp, Inc., a mobile application development and mobile ad network company.
With over 500 customers using the DoApp platform, the company has developed more than 1,500 mobile apps for the news publishing and broadcast industries. The DoApp product portfolio includes DoApp Mobile Publishing and Advertising, a platform for media companies to deliver content on mobile devices through native apps and the mobile web. DoApp also developed the self-serve mobile advertising solution, Adagogo, providing local advertisers a fast and simple tool to reach customers across mobile news, sports and weather apps. DoApp’s latest offering, Readful, is a mobile news content sharing and curation platform.
NEWSCYCLE will integrate the DoApp mobile technology into a newly formed mobile product pillar, enabling the company to expand its mobile offerings for digital publishing, advertising and audience management.
“The DoApp acquisition allows NEWSCYCLE to extend our efforts in helping media companies embrace mobile-first workflows and build new mobile revenue streams,” said Preston McKenzie, CEO of NEWSCYCLE Solutions. “By adding the DoApp mobile development expertise, technology platform and ad network to the NEWSCYCLE portfolio, we further expand our ability to introduce new value-added mobile solutions to our combined client base.”
“Mobile is an important focus for media companies competing in a digital world,” said Wade Beavers, President of Mobile at NEWSCYCLE Solutions and former CEO of DoApp. “We look forward to combining our efforts to offer an even wider range of innovative mobile solutions to the global media industry.”
DoApp was founded in 2008, and today the company has a diverse set of media customers in local television, radio and newspaper publishing markets. Based in Minneapolis, Minnesota, the DoApp development and business operations team will join efforts with the NEWSCYCLE team in Bloomington, Minnesota. DoApp’s customers will continue to receive the same levels of high-quality service for all mobile products while also gaining the benefits of NEWSCYCLE’s global resources and experience.
“DoApp has led the way for media companies to be the best in their markets with an awesome mobile experience that hasn’t been matched,” said Wade Beavers. “Becoming part of the NEWSCYCLE family will allow us to create a more complete experience that will take publishers forward and connect them to their audiences across all devices.”
The transaction closed on June 10, 2016. Financial terms have not been disclosed.