Atlantic Media’s Government Executive Group launches GovGPS
Enables customers to leverage demographic, behavioral and predictive purchasing data on the buyers and influencers of individual government contracts
WASHINGTON, DC – June 8, 2016 — Government Executive Media Group (GEMG), the public sector division of Atlantic Media, today launched its account-based marketing capability, GovGPS. Powered by the largest and most influential network of government professionals in the market, GovGPS enables government marketers to target and engage influencers around specific government contracts and programs throughout the government purchase decision cycle.
GovGPS features a proprietary technology platform and methodology through which contractors can engage the individuals that matter most to their business. Using a mix of proprietary targeting capabilities, content development services, and social extensions, GovGPS delivers improved results to business development outreach and capture marketing efforts.
“In today’s competitive market, government contractors need to align their sales and marketing efforts to target the specific accounts that drive business results,” said Tim Hartman, CEO of Government Executive Media Group. “GovGPS provides significant competitive advantage to contractors, who are looking to reach the right influencers at the critical times in the buying process.”
GovGPS clients receive unprecedented access to GEMG’s targeting capabilities across its network of web sites—Government Executive, NextGov, Defense One, Route Fifty—which engages over one million unique government professionals every month. GEMG uses its proprietary behavioral and purchasing intent data to identify, engage, and qualify difficult-to-reach target communities across this network and major social media platforms. To ensure customers leverage these capabilities to the fullest, each GovGPS engagement begins with a custom consultation and includes dedicated program management to optimize ongoing tactics and results.
GovGPS harnesses GEMG’s unmatched audience marketing expertise — responsible for building market-leading digital audiences in defense, technology and state and local — to enable customers to target and win critical business. Specific capabilities include:
- Identifying and mapping target influencer audiences;
- Microtargeting accounts with client messaging and content;
- Social engagement strategies to extend client connections with target accounts;
- Influencer nurturing and scoring to build and prioritize a dynamic community of influencers.