Condé Nast expands branded licensing efforts through partnerships and products
It’s about selling stuff: SELF creates fitness and yoga equipment line with manufacturer Argento SC, GQ launches swimwear collection, Epicurious expands cookware line
NEW YORK, NY — June 6, 2016 — Condé Nast today announced the expansion of its branded licensing efforts through several new partnerships and products, including a SELF fitness and yoga equipment line with leading manufacturer Argento SC, the recently launched GQ x Orlebar Brown limited-edition swimwear collection, and the newly expanded Epicurious cookware product line.
“Condé Nast is home to the most trusted and valued brands in the industry,” said Cathy Hoffman Glosser, SVP of Licensing for Conde Nast. “We see tremendous opportunity to extend our portfolio beyond pages and screens, and are always innovating to introduce audiences to our catalogue through interesting products and partnerships worthy of our rich legacy.”
The SELF and Argento SC fitness and yoga collection will consist of training equipment and accessories inspired by SELF’s mission to support and encourage women to feel their best at the gym, at work, and throughout life. The products will launch in winter 2016 across department stores, specialty stores and sporting goods retailers.
Additionally, GQ and men’s swimwear brand Orlebar Brown recently released a line of limited-edition swim shorts. The Orlebar Brown x GQ OB Classic shorts collection includes three different swimsuit patterns based on iconic GQ logos throughout the decades, to provide men with a variety of style solutions for the summer. The custom collaboration is available at Orlebar Brown stores and on orlebarbrown.com. (see image below)
As the most helpful food resource for the home cook, Epicurious has expanded its cookware collection from professional-grade pots and pans into additional product categories including kitchen gadgets and tools, to offer consumers even more help in the kitchen. Building on its successful partnership with JCPenny, Epicurious cookware is expanding its distribution to Bed Bath & Beyond stores and bedbathandbeyond.com. (see image below)
The company also recently announced the upcoming launches of a Glamour x Lane Bryant women’s apparel collection, which will debut at Lane Bryant retail stores and lanebryant.com in October 2016, and a Vogue Living furniture line in collaboration with luxury furniture manufacturer Dorya, arriving to the trade in fall 2016. Vogue Colors A to Z, a new coloring book edited by Vogue culture editor Valerie Steiker and published by Knopf, is currently available for purchase at Amazon, Barnes & Noble and specialty retailers.