June 2, 2016 Last Updated 2:44 pm

British Journal of Photography raises £221,000 in crowdfunding effort

‘We have over 650,000 people who follow us on social media because they love what we do. We want to give them the chance to be a part of our future plans,’ said Apptitude Media CEO Marc Hartog

The British Journal of Photography announced that it had successfully raised over £221,000 in less than 48 hours using the crowdfunding website CrowdCube. Its initial goal was £150,000.

BJP-iPhone-firstThe photography magazine, founded in 1854, was spun off in a management buyout in 2013, creating Apptitude Media led by Marc Hartog as CEO, who was the Group Publishing Director at Incisive Media.

BJP was an early pioneer in digital editions, launching its first native digital edition app in September of 2010, using the then new Mag+ digital publishing platform. The magazine then launched an iPhone version in July of the following year. The company remains a Mag+ publishing partner through its own design studio.

BJP said that they have managed to increase their international subscriptions by over 70 percent in the past three years via its apps and online presence.

“BJP is seeking fresh investment to bring its archive – which spans over 160 years of content – to the public via the web. Over 180,000 pages, encompassing all of photographic history, have already been scanned and digitized,” the company said in its announcement for the crowdfunding effort.

“We have over 650,000 people who follow us on social media because they love what we do. We want to give them the chance to be a part of our future plans by offering them a share of the company,” Hartog said. “Crowdfunding has become mainstream in the short three years since starting our business, and this interesting new platform has created an opportunity for us to give our readers and followers the chance to invest in our profitable and growing business, and to own a piece of photographic history from as little as £10.”

BJP’s campaign page can be found here.

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