Pugpig digital publishing platform releases mixed-mode publishing model
London, UK – May 26, 2016 – Pugpig is pleased to announce the release of their mixed-mode publishing model, offering content owners another variation in the way they distribute their content within their apps.
This new product update sees the Pugpig App Container merge the traditional edition-based publishing model with a continuous feed, meaning that readers are kept up to date with news as it breaks regardless of the title’s publishing frequency. Within this new publishing model, content owners can chose between a tile-based and a timeline view in the continuous feed.
And we’re delighted to announce that Motor Sport magazine is the first title to launch a mixed-mode app using Pugpig. Available now on iOS, Android and the web, Motor Sport have used this new publishing model to ensure their readers keep coming back to the app throughout the month. The app contains a full back catalogue of editions along with a ‘Latest News’ section which brings the day’s major news stories from the world of motor racing.
Jonny Kaldor, CEO and co-founder, Pugpig says: “We’re delighted to launch our mixed-mode publishing model. No longer do content owners have to decide whether they want an edition-based or continuous publishing app. Now that we’ve merged the two, our clients can give their readers the cover to cover reading experience they are familiar with, while also getting up to the minute breaking news as it unfolds.
Gerard O’Brien, Marketing Director for Motor Sport Magazine says: “I’m delighted to offer our readers an enhanced digital reading experience. Our audience is consuming our content across a wide range of platforms and it’s great to be able to offer another channel to our award-winning digital magazine. By making each monthly edition available on mobile and web for the first time, it allows readers to enjoy each edition more easily and engage with the brand in a whole new way. We want to ensure that motor sport fans all over the world discover us and have the chance to consume our award-winning digital magazine via the channel they want. It’s been great working with Kaldor, who have really helped shape and execute our plans. Pugpig’s ‘create once publish everywhere’ philosophy means the magazine can now create a beautiful interactive app that render across all devices and screen sizes in one simple step.”