May 26, 2016 Last Updated 8:42 am

MediaValet, Silicon Publishing partner on first Azure-based Creative Cloud connector

VANCOUVER, BC and SAN FRANCISCO, CA  – May 26, 2016 – MediaValet Inc. , a leading provider of cloud-based digital asset management software (DAMS), and Silicon Publishing Inc., the world leader in extending Adobe Creative Cloud Applications, are thrilled to announce the launch of the MediaValet Creative Cloud Connector, an application that empowers creative teams with direct access to all media stored in MediaValet’s DAMS from within Adobe InDesign, Photoshop and Illustrator. The first of its kind, the MediaValet Creative Cloud Connector will be built entirely on Microsoft Azure.

“We’re excited to partner with MediaValet and create the first Azure based Creative Cloud connector,” said Max Dunn, CEO of Silicon Publishing. “MediaValet has been making a lot of waves in the digital asset management industry since it emerged as the first, and still the only, digital asset management system built entirely on Microsoft Azure’s platform-as-a-service cloud offering. MediaValet’s Creative Cloud Connector represents Silicon Publishing’s first development on Microsoft Azure and opens up an entirely new world of cloud connectivity for the global Microsoft community.” Without leaving their desktop, creatives will now be able to check assets in and out of MediaValet directly from within Adobe InDesign, Illustrator and Photoshop. This is the first time that this functionality will be available on Microsoft Azure. Creative teams can now simply open the MediaValet Creative Cloud Connector and drag-and-drop the media assets into InDesign, Photoshop or Illustrator. Dragging and dropping assets triggers MediaValet’s version control engine which checks out the assets, ensuring that no one else can edit or use the assets while they’re being updated. Once checked back in, MediaValet replaces the previous assets and unlocks the new version. Anytime assets become linked in the Adobe Suite, they are automatically linked together in MediaValet. This auto linking ensures referenced assets are always the latest versions.

Adobe users currently enjoy a particularly streamlined desktop experience. The MediaValet Creative Cloud Connector ensures this experience is maintained by retaining all linked assets in MediaValet as true URLs. This enables Adobe files to be exchanged without having to re-package, re-copy, or re-link graphic elements. The links in question are simple URLs corresponding to true single-source assets in MediaValet. When a user chooses “Edit Original” in InDesign, referenced Illustrator or Photoshop assets can be edited within their respective applications, including checking the edited files back into MediaValet. These efficiencies build upon MediaValet’s fully cloud-based digital asset management solution and enable teams across entire organizations to efficiently organize, process and deliver assets within their existing Adobe workflows.

“We’re honoured to work with such a renowned team of Adobe experts,” commented David MacLaren, founder and CEO of MediaValet. “For almost two decades Silicon Publishing has been extending the benefits of Adobe applications to third party applications for the benefit of leading brands. We believe the MediaValet Creative Cloud Connector will fundamentally change the way that creative teams leverage the power of Microsoft Azure and the Adobe suite of products.”

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