May 20, 2016 Last Updated 12:26 pm

The Mars Agency adds Tammy Brumfield as Senior VP, leading Retail Marketing Practice

Brumfeld was most recently was most recently VP, Shopper Marketing at ConAgra Foods, before that was VP, Account Director at marketing and shopper agency Frankel in Chicago

Chicago, IL – May 12, 2016 — The Mars Agency announces the addition of Tammy Brumfield as Senior Vice President, leading its Retail Marketing Practice and reporting to Rob Rivenburgh, CEO, North America. She will be based in Chicago.

Brumfield will continue to advance the agency’s best-in-class retail capability, leading the team in the development of strategic retail plans to help clients partner with retailers across channels and drive results. She will also champion the agency’s retail insights and innovation capabilities.

Brumfield is perfectly suited for her new role, given her client and agency background and perspective in shopper marketing. She was most recently VP, Shopper Marketing at ConAgra Foods, a Chicago-based CPG company, where she spent the last 13 years. At ConAgra, she led the shopper marketing and retail innovation teams, across all U.S. channels, driving increased shopper conversion and incremental top/bottom line growth at a significantly positive ROI. At ConAgra, she was also responsible for large national accounts, including Kroger, Ahold and Target. In 2014, her leadership skills and team were recognized by The Hub’s Top 20 Shopper Marketing rankings, when ConAgra’s position rose from #9 to #2 on the list.

Prior to ConAgra, Brumfield was VP, Account Director at marketing and shopper agency Frankel in Chicago. At Frankel, she was responsible for developing a company-wide, co-marketing function for clients P&G, Nestle USA and Coca-Cola.

Brumfield began her agency-side career at The Mars Agency in its Scottsdale, AZ office, where she directed shopper and consumer promotion plan development for Clorox, The Dial Corporation and GlaxoSmithKline.

“I am excited to welcome Tammy back to The Mars Agency family,” said Rob Rivenburgh, CEO North America at The Mars Agency. “Tammy is a true practitioner of shopper marketing and brings unique expertise, having worked all sides of the business, client, agency and broker. Our retail capability has been central to our success for the last 45 years. Tammy and the team will continue to mine for the shopper insights that matter and will develop retail-specific plans that drive incremental growth on behalf of all of our clients. I’ve been focused on bringing new talent to the agency, as we are always looking towards innovating the shopper marketing category and landscape.”

The addition of Brumfield to the agency follows last week’s naming of Elise Wilfinger as EVP, Corporate Strategy & Brand Officer, a new role focused on driving strategic change, brand building and delivering best-in-class execution.

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