Collin Stewart named Director of Consumer Marketing for AIM’s Healthy Living Group
Before joining AIM, Stewart was the Director of Growth Marketing at Craftsy, the online craft website
Boulder, CO – May 16, 2016 — Active Interest Media (AIM) today announced that Collin Stewart has been named Director of Consumer Marketing for AIM’s Healthy Living Group (HLG). In this new position, Stewart will drive the strategic direction of and marketing for AIM Healthy University (AHU), and support marketing for all consumer offerings. The Healthy Living Group contains some of AIM’s premier brands, including Yoga Journal, Vegetarian Times, Oxygen, Clean Eating, and more.
“We are thrilled to have Collin join AIM’s Healthy Living Group to lead and drive revenue for Aim Healthy U, as well as support our events business and all of our HLG consumer offerings,” says Kim Paulsen, GM, Healthy Living Group. “His expertise in social media, email marketing, and analytics to drive reach and revenue makes him the right person to lead this team”.
“I’m excited to join the Active Interest Media team,” says Stewart. “When I’m not knee-deep in digital marketing, my lifestyle mirrors a lot of what AIM is about –: hiking, snowboarding, yoga, and experimenting in the kitchen. I’m lucky to have my passions and my work so closely aligned.”
Before joining AIM, Stewart was the Director of Growth Marketing at Craftsy, the online craft website that offers its 10-million-plus registered users more than a thousand classes in cooking, photography, art, knitting, and more. During his tenure, he was responsible for increasing performance in a variety of marketing channels and projects ranging from Facebook to email. Prior to Craftsy, Collin was Director of Digital Marketing at HomeAdvisor, a subsidiary of IAC, a leading home-improvement website with more than 85 million unique visitors per month.