Publicitas signs a multi-year contract to represent Time Inc. titles in Canada
Deal involves over 30 Time Inc. brands, with the exception of the Affluent Media Group brands
NEW YORK, NY – May 12, 2016 — Time Inc., one of the world’s leading media companies, has selected Publicitas, the world’s leading international marketing services company, to handle its advertising sales in Canada, it was announced today by Mark Ellis, President and Chief Operating Officer of Time Inc. Sales and Marketing. Publicitas will represent over 30 print and digital brands across the Time Inc. portfolio, with the exception of the Affluent Media Group brands (Travel + Leisure, Food & Wine, Departures).
“We awarded our Canadian business to Publicitas because of its solid track record with some of our key brands, its talented and driven team and its deep relationships in the region,” said Ellis. “We conducted a thorough search for a partner to help us better extend our ‘One Time Inc.’ sales approach to our clients in Canada. Publicitas was the unanimous choice, and we welcome the company to the Time Inc. team. It is going to be a great asset for us.”
“We are excited to be reintroducing Time Inc.’s brands to Canadian advertisers across all media platforms,” said Wayne St. John, CEO Publicitas Canada. “We are proud of this new relationship and see tremendous potential for advertisers leveraging all the opportunities available with one of the world’s most influential media networks. Canadian brands will benefit greatly from the innovative ideas and bespoke media solutions these iconic brands present, and we are honoured to be representing Time Inc. in Canada.”
“The opportunity to leverage the full power of Time Inc.’s iconic brands is big news for Canadian advertisers,” adds Dana Francoz, Director, Time Inc. at Publicitas. “Time Inc.’s digital, social and print assets represent new and unduplicated audiences for advertisers to engage. We are committed to redefining how Canadian brands connect and deliver exceptional consumer experiences; Time Inc.’s broad range of premium content and media solutions will help Canadian advertisers generate outstanding results.”
The multiyear agreement is effective immediately.