May 9, 2016 Last Updated 10:41 am

This Old House signs up with subscription management company ‘fullcube’

CHARLOTTE, N.C. and NEW YORK – May 9, 2016 – fullcube, a platform integrating and automating subscription-based businesses, today announced This Old House, will leverage its technology to transform the home improvement brand’s revenue model into a multi-tiered premium subscription offering.

This Old House was acquired last month by Eric Thorkilsen, a veteran media and publishing executive and TZP Growth Partners I, L.P., a New York-based private equity fund and part of the TZP Group, from Time Inc.

TOH-May16-183This Old House, in partnership with fullcube, have already begun to develop the brand’s subscription strategy designed to simplify homeowners’ experience across platforms and maximize revenue.

“We see a new subscription ecosystem that integrates multiple subscription offerings as a key foundational piece of the opportunity to build This Old House and bring it to a new generation of fans,” said Thorkilsen, CEO of This Old House Ventures. “The fullcube platform, which was developed after more than a decade of experiencing designing, launching and managing premium subscription programs for enthusiast brands, will play a pivotal role in driving our strategy.”

“The tremendous multi-platform assets of this This Old House will result in a compelling offering for homeowners spanning the spectrum from fanatical to brand-new,” said David Hickson, co-founder and CEO of fullcube. “Engaging enthusiast homeowners and establishing a direct relationship with them through a premium subscription strategy is a tremendous opportunity for This Old House.”

This Old House’s subscription ecosystem will include multiple subscription offerings integrated into a single hierarchy bundling digital content, commerce, event and experiential assets, is planned to launch by late summer/early fall.

Comments are closed.