This Old House signs up with subscription management company ‘fullcube’
CHARLOTTE, N.C. and NEW YORK – May 9, 2016 – fullcube, a platform integrating and automating subscription-based businesses, today announced This Old House, will leverage its technology to transform the home improvement brand’s revenue model into a multi-tiered premium subscription offering.
This Old House was acquired last month by Eric Thorkilsen, a veteran media and publishing executive and TZP Growth Partners I, L.P., a New York-based private equity fund and part of the TZP Group, from Time Inc.
This Old House, in partnership with fullcube, have already begun to develop the brand’s subscription strategy designed to simplify homeowners’ experience across platforms and maximize revenue.
“We see a new subscription ecosystem that integrates multiple subscription offerings as a key foundational piece of the opportunity to build This Old House and bring it to a new generation of fans,” said Thorkilsen, CEO of This Old House Ventures. “The fullcube platform, which was developed after more than a decade of experiencing designing, launching and managing premium subscription programs for enthusiast brands, will play a pivotal role in driving our strategy.”
“The tremendous multi-platform assets of this This Old House will result in a compelling offering for homeowners spanning the spectrum from fanatical to brand-new,” said David Hickson, co-founder and CEO of fullcube. “Engaging enthusiast homeowners and establishing a direct relationship with them through a premium subscription strategy is a tremendous opportunity for This Old House.”
This Old House’s subscription ecosystem will include multiple subscription offerings integrated into a single hierarchy bundling digital content, commerce, event and experiential assets, is planned to launch by late summer/early fall.