May 9, 2016 Last Updated 7:53 am

Re/code morphs into Recode, will broaden editorial focus, look eastward and beyond

New editor Dan Frommer, based in Brooklyn, wants to the website to look beyond both tech and Silicon Valley for its news content

The technology news website Re/code has announced a change in direction this morning – losing its slash to become simply Recode, and looking to broaden its news coverage. Dan Frommer, who came on board as editor-in-chief in March, announced the changes this morning.

The changes involve more than just a redesign. Recode, which was acquired by Vox Media and must be find a place that is complimentary with the company’s other tech website The Verge, plans to

record-newlook-400“Expect more big scoops, smart analysis, features and profiles, plus charts, essays, more podcasts and a push into video,” Frommer wrote. “For this week’s launch, we’ve prepared several articles and interviews we’re particularly proud of.”

While The Verge has been tech oriented, it has focused more on the consumer side, gadgets if you will. Re/code, now Recode, launched when the AllThingsD team of Kara Swisher and Walt Mossberg bolted The Wall Street Journal, has been focused on Silicon Valley, and the business of technology. Now there looks to be a slight shift in direction.

“Building off our initial internet and media focus, I’m increasingly fascinated with topics like robotics, food tech, artificial intelligence, the business of space and the future of work. We will also expand our international coverage. One of my favorite projects over the past few years was reporting from Toshiba’s high-tech indoor lettuce farm outside of Tokyo, built in a former floppy-disk fabrication clean room,” Frommer said.

Frommer is a veteran of Silicon Alley Insider, the predecessor to Business Insider, as is Peter Kafka, who joined AllThingsD in 2008. Frommer lives in Brooklyn, as does Kafka, so these changes will appear to many as a shift not only in editorial direction, but geographic emphasis, as well.

“Recode has its roots as a brand that meant a lot to Silicon Valley and people who worked in the tech industry,” Frommer told Poynter’s Benjamin Mullin. “But I think some of the most interesting stories are outside California and the U.S.”

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