Michael Palmer named General Manager, Video by the Hollywood Reporter-Billboard Media Group
Palmer was previously Senior Vice President, Defy Media, a creator, distributor and owner of millennial digital-focused content
LOS ANGELES, Calif. — May 9, 2016 — The Hollywood Reporter-Billboard Media Group announced digital video production veteran Michael Palmer has been named General Manager, Video. Palmer, who will oversee video content production and engagement for the two iconic media brands, will report to Janice Min, co-president and chief creative officer of The Hollywood Reporter-Billboard Media Group, and co-president John Amato.
“Michael’s energy and enthusiasm, combined with his expertise in entertainment- and music-focused digital video is a perfect fit for The Hollywood Reporter and Billboard,” said Ms. Min. “During a period of exceedingly strong digital audience growth for both properties, including a recent Webby win for video, the acceleration of video content across all social and owned and operated platforms is a priority that Michael can help supercharge.”
“Michael has created some of YouTube’s most viewed content and we’re confident his stellar experience will play a crucial role in defining, leading and executing on new video initiatives for the business,” said Mr. Amato. “We remain committed to continued investment in video throughout our organization and we are excited for Michael to join the team.”
Palmer was previously senior vice president of Defy Media, a creator, distributor and owner of millennial digital-focused content, and of Clevver, Defy Media’ music-focused digital media brand founded by Palmer in 2006. At Defy, Palmer led the planning and creation of 5,000-plus original videos annually and oversaw distribution strategies spanning web, mobile, syndicated and social channels.
Prior to launching Clevver, Palmer was the director of production and business development at The One Network.
“Growing digital video efforts for two of the most exciting and highly respected companies in media is a career-defining opportunity,” said Mr. Palmer. “With audiences hungry for video content, we’ll be able to leverage The Hollywood Reporter and Billboard’s unparalleled coverage of entertainment and music to reach new audiences as we strengthen our relationship with existing ones.”
Palmer joins The Hollywood Reporter-Billboard Media Group at a time of marked growth in digital for the powerhouse media properties. Billboard and The Hollywood Reporter now reach a combined global audience of more than 31 million online monthly uniques.
On Facebook, 67 separate pieces of video content have exceeded 1 million views since the beginning of 2016. Combined, the two outlets have a social media footprint of more than 20 million followers. The Hollywood Reporter this month will accept the 2016 Webby for best online film and video in the entertainment category, on the heels of its staff Emmy wins for The Hollywood Reporter in Focus: The Wolf of Wall Street.