Hayley Cochrane appointed Head of Digital Sales at Hearst Magazines UK
Cochrane has been with Hearst since December 2012, before that she was Account Director EMEA at SocialVibe
London, UK – April 29, 2016 – Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, has announced the appointment of Hayley Cochrane as Head of Digital Sales.
Hayley joins from Hearst US, where she was Senior Director and Business Lead for Hearst Digital Media and Hearst Magazines International in its Core Audience division. Prior to that, she was a Director of Advertising for a division of Hearst Advertising Worldwide.
Leading the digital sales team for all of Hearst’s brands. Hayley will report directly to Ella Dolphin, Group Commercial Director, and will work closely with all of Hearst’s Digital Editors and its Chief Digital Officer Darren Goldsby on digital strategy.
Hayley will help drive the commercial operations surrounding Hearst’s market leading digital product and strategy – Shared Spaces. Powered by Hearst’s technology platform MediaOS, Shared Spaces seamlessly publishes and distributes editorial and commercial content, providing commercial partners with integrated ad formats that inhabit the same spaces as editorial content.
Hayley says: “I am absolutely thrilled to have this opportunity to come back to London and lead the Hearst UK digital sales team. Hearst UK is in a great position to leverage its powerful brands, compelling content and smart use of data to cut through the noise and help marketers engage and influence the consumers they want to reach and I am keen to play my part.”
Ella Dolphin says: “We are delighted to welcome Hayley to the Hearst UK team to help drive our revenues and strategy. With her impressive expertise and experience, she will be an invaluable asset and will be instrumental to our commercial growth.”
Hayley commences her new role on 2 May 2016.