The New York Times Company names David Rubin Senior VP and Head of Brand
NYC-based Rubin had previously been at SF-based Pinterest but left after 18 months when that company said it needed a locally based brand manager
New York, NY – April 28, 2016 – The New York Times Company announced today that David Rubin has been named senior vice president and head of brand. Mr. Rubin, who most recently served as head of global brand marketing at Pinterest, joined The Times on April 25 and is responsible for leading enterprise-wide brand strategy, development and execution. He reports to chief revenue officer, Meredith Kopit Levien.
In making the announcement, Ms. Kopit Levien said, “How we lead and tell the story of our brand in a digital era matters more than ever. The New York Times brand is a mighty, meaningful and sometimes-overlooked asset that will play a huge role in our success, and David Rubin is exactly the right person to lead our whole enterprise to think about and act on our brand in ways that help us grow.”
She continued, “As consumers look for a broad range of quality, useful content across a range of news and everyday lifestyle topics, building The Times’s consumer brand reputation for the next generation has become even more important.”
Mr. Rubin has marketed brands in multiple categories from consumer products to digital media and across a broad spectrum of consumer segments. At Pinterest, he led the community, marketing, brand, and research teams and was charged with expanding the appeal of the Pinterest brand, particularly internationally.
Prior to Pinterest, Mr. Rubin was the marketing vice president of Unilever’s US hair care brands, including Dove, Suave, Tresemmé, Nexxus, Axe, and Just for Me. During his time on Unilever Hair, the company became the hair care market leader in the U.S. for the first time in history. Before hair care, Mr. Rubin led the launch of Axe bodyspray into North America in 2002 and its scaling over the next 6 years.
He received a Master of Business Administration degree from Wharton in 1999 and a Bachelor of Arts in History from Yale in 1993.
He lives in New Jersey with his wife and two daughters.