UK-based MailOnline appoints Cue Digital Media as exclusive partner in Canada
TORONTO, Ontario – April 26, 2016 – The UK based MailOnline, the world’s largest English-language newspaper website, announced today the appointment of Cue Digital Media as its exclusive partner in Canada. Cue will manage MailOnline’s entire suite of Canadian inventory, driving premium brand sales and optimizing programmatic revenues with Canadian based advertisers.
MailOnline is the digital extension of Daily Mail and is renowned for its addictive blend of world news along with cutting-edge celebrity buzz, pop culture, sports and captivating images.
According to the latest data from comScore, MailOnline attracts 5.9 million unique Canadians each month – which ranks among the highest newspaper websites in Canada.
“We are absolutely thrilled to expand Cue and enhance our vertical offerings with such as major new partnership,” says David U.K., CEO of Cue Digital Media. “The addition of MailOnline cements our news, sports and entertainment verticals and firmly establishes Cue as the exclusive go-to source for premium, global digital publishers in Canada.”
“This marks the first time a Canadian media company has been able to sell MailOnline’s premium ad products,” says James Leaver, General Manager, International, MailOnline. “With close to 6 million unique visitors each month, Canada continues to be key to our global strategy. Cue Digital Media’s tremendous expertise in the market and will be instrumental in connecting Canadian advertisers to our highly engaged and diverse audience.”