PBP Media, a provider of B2B demand generation services, rebrands as Catalyst Media
MALVERN, Pa. – April 18, 2016 — PBP Media, a premier provider of B2B demand generation services, announced today that it is now Catalyst Media. This new name and identity better embodies the company’s focus on helping clients and agency partners ignite demand and accelerate profits.
“This new brand reflects our passion for B2B demand generation and the unwavering commitment we have to our clients, helping them maximize their marketing investments to drive revenue and profits in a measurable way,” said Dannie Evans, Division Director of Catalyst Media, formally PBP Media.
“We recognized that B2B marketing is getting tougher. Buyers are well-informed and savvy, conducting more research before engaging with a vendor. Our clients must take control of the full buying process, especially the first 57% according to CEB. In addition, B2B marketers are on the hook to contribute directly to revenue and demonstrate tangible returns on their efforts and budgets. This means their campaigns must be measurable and demand gen partners must help analyze and optimize performance,” says Evans.
PBP Media, now Catalyst Media, was founded in 2008 as a standalone division of Progressive Business Publications, a 57-year-old, multi-division publishing, information, e-commerce, and education company.
Drawing on its 8.5 million B2B audience database featuring 55 audience segments and 45 industries in the U.S. and International markets, Catalyst Media has experienced impressive growth as a one-stop shop for marketers and agencies.
“We act as an on-demand extension of in-house marketing teams, collaborating on plans that pinpoint our client’s ideal customer, capturing their attention, and turning our client’s valuable marketing budgets into quality leads, traffic and positive ROI,” says Kate McNally, Senior Marketing Manager & Head of Client Success.
In the past three years alone, Kate McNally reports the company has run more than 2,300 campaigns and generated more than 121,200 targeted leads for more than 600 clients and agencies large and small.
One of those clients, Danica Ferrell, Media Manager at Y&R Austin, recently commented “We were able to leverage the knowledge and branding of a trusted source for HR news and updates to reach an audience that this client had never before spoken to. Additionally, PBP Media (now Catalyst Media) was able to create a custom whitepaper quickly and efficiently. We actually shifted money away from another partner because HR Morning (one of Catalyst Media’s B2B content websites) was delivering more opportunities and could fulfill lead guarantees faster. They were extremely accommodating with the multitude of minor changes and back and forth from the client.”
You can learn more about Catalyst Media by visiting: http://www.catalystmediamarketing.com.