Meredith to partner with Pacific Magazines to expand Allrecipes brand in Australia, New Zealand
Pacific will lead a wide variety of client and consumer-facing activities, including advertising sales and marketing
SEATTLE and SYDNEY – April 18, 2016 — Meredith Corporation, a leading global media and marketing company serving women, announced it has formed a new partnership with one of Australia’s leading media companies, Pacific Magazines, to expand the Allrecipes brand in Australia and New Zealand.
Allrecipes.com is the world’s largest food-focused social network, serving home cooks across multiple platforms with 19 sites across 24 countries in 12 languages. In Australia and New Zealand, allrecipes.com.au consistently ranks among the three largest food sites. Pacific Magazines is a division of Seven West Media, Australia’s leading multi-platform media company with a market-leading presence in broadcast television, digital, magazine and newspaper media.
Under the new multi-year agreement, Pacific Magazines and Allrecipes have established a powerful, collaborative partnership. Pacific will lead a wide variety of client and consumer-facing activities, including advertising sales and marketing. In addition, Pacific will use its powerful local media properties to promote, expand and monetize the Allrecipes brand. In turn, Allrecipes will lead all site innovation and management activities, including platform and product development, content management, search engine optimization and site hosting from its global headquarters in Seattle.
“We’re delighted to be working with such a high quality partner to grow the Allrecipes brand in the Australia and New Zealand markets,” said Allrecipes President Stan Pavlovsky. “Together, we will lead the creation of innovative digital experiences that uniquely address the interests and needs of Australian and New Zealand home cooks, while offering powerful solutions that connect the world’s leading consumer brands with these highly valued consumers as they shop, cook and share daily meal experiences.”
Meredith and Pacific Magazines are long-time partners for Better Homes and Gardens in Australia and New Zealand. Under Pacific’s stewardship, Better Homes and Gardens is one of Australia’s most beloved media brands, and its media presence includes a nationally broadcast television program and the No. 1 magazine for women.
“Pacific Magazines and Meredith enjoy a long and successful partnership,” said Peter Zavecz, Chief Executive Officer, Pacific Magazines. “This new partnership allows us to bring Australian and New Zealand audiences the world’s leading digital food brand in Allrecipes, which fits with our business model on a number of levels. “It extends our reach, expertise and, importantly, puts data front and center of our decision-making to deliver audiences and clients more of what they want.”
“We’re very excited to be deepening our relationship with the strong team at Pacific,” said John Zieser, Meredith’s Chief Development Officer. “We have a clear and strategic goal to continue expanding our brands internationally. With its vast consumer reach, localization capabilities and leading technology, Allrecipes is a perfect vehicle for partners seeking to grow their presence in food media.”
Meredith continues to seek mutually beneficial relationships with strategic partners in Europe, Asia and Latin and South America.