TVA Group launches Molto, an unlimited access newsstand for the Canadian market
Molto branded apps, developed in partnership with miLibris Solutions, have been released into the Apple App Store and Google Play, but are exclusive to the Canadian market
The Canadian magazine publisher TVA Group (or Groupe TVA, if you like) today launched its own unlimited access digital newsstand for its roster of titles. Called Molto, the digital newsstand was developed with Montreal-based miLibris Solutions.
“The magazine industry is changing fast,” said Lucie Dumas, VP Group Publisher, Magazine Division at TVA Group. “We are launching Molto to stay ahead of consumer adoption of multiple content delivery methods. Molto offers our readers a versatile 24-hour newsstand stocked with Canada’s leading magazines, making our publications that much more accessible.”
“We are very pleased of the partnership with TVA Group. Magazine content consumption occurs more than ever on mobile devices. TVA Group readers will be delighted to see all their favorite magazines on their mobile device. Once the magazines are downloaded with an internet connection, the downloaded magazines will be available offline,” said Melissa Denis, Managing Director, miLibris Solutions in their announcement for the apps.
The app description lists the following magazine titles to be found: Elle Quebec, 7 Jours, Coup de pouce, The Hockey News, Canadian Living, Clin d’œil, Chez Soi, Style at Home, Cool!, Elle Canada, Tellement Bon!, Echoes Vedettes, Dernière Heure, Star Système, Fleurs Plantes Jardins, TV Hebdo and more.
Through the apps readers can buy a monthly subscription to the monthly and weekly magazines for $8.49 (CAD), a monthly subscription to the recipe collections for $5.49 (CAD), and a monthly subscription to the décor collections for $5.49 (CAD). Single issues of the magazines can also be purchased separately.
TVA Group, a company controlled by Canadian media company Québecor Inc., acquired most of the magazine titles owned by Transcontinental Inc. in a $55.5 million at the end of 2014. TC Media retains ownership of Vancouver Magazine and Western Living. As part of the transaction, Transcontinental also signed a parallel agreement with TVA Group to print the consumer magazines and their marketing products for a period of seven years. The deal was cleared by Canada’s Competition Bureau in March of last year, and just about a year ago the deal finally closed.
Here is the press release from TVA Group for the launch of Molto:
MONTRÉAL, Quebec – April 12, 2016 — TVA Group today announced the launch of Molto, a new digital newsstand that gives users full, unlimited access to the content of all its magazines on their tablets and smartphones.
“The magazine industry is changing fast,” noted Lucie Dumas, Vice-President Group Publisher, Magazine Division. “We are launching Molto to stay ahead of consumer adoption of multiple content delivery methods. Molto offers our readers a versatile 24-hour newsstand stocked with Canada’s leading magazines, making our publications that much more accessible.”
With the lowest-priced monthly subscription, Molto users will enjoy unlimited access to all TVA Publications titles, including Coup de pouce, Canadian Living, 7 Jours, La Semaine, Elle Québec, Elle Canada, TV Hebdo, Chez Soi and many more.
Molto is a user-friendly app with a simple, intuitive interface that provides users with a fluid navigation experience. It was developed by miLibris Solutions Inc., TVA Publications’ partner in this project. miLibris Solutions Inc. is the developer of the reader apps for digital versions of Le Figaro and the New York Daily News, the ePresse app and the Read and Go app for Orange customers.
Print magazines are here to stay
The launch of Molto adds a digital platform to TVA Publications’ already solid offerings. Molto will meet the needs of users who want to be able to read magazine content on multiple platforms and to enjoy the freedom to choose the one that suits them best. TVA Publications remains fully committed to print magazines as a core component of its business strategy.
From the app, which is available on the App Store and Google Play, subscribers can sign up for the full plan priced at $8.49 per month to access the digital newsstand and read Canada’s leading magazines in a single ecosystem. The first month is free for new subscribers.