Sovrn releases free plugin for WordPress for converting content for Facebook Instant Articles
BOULDER, Colo. – April 12, 2016 — Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, is releasing a free plugin for WordPress that allows publishers to easily and seamlessly convert their content into mobile friendly format Facebook Instant Articles.
This month’s expansion of Facebook Instant Articles to all publishers and the recent inclusion of AMP formatted articles in Google search results, means publishers need more options and tools to help them distribute their content in these new formats.
“Social media is increasingly dependent upon and powered by the content of independent publishers,” said Walter Knapp, CEO of Sovrn. “Publishers need easy ways to format, distribute, monetize and report on their valuable content across multiple publishing platforms. Sovrn Workbench is a first step in realizing that vision.”
Workbench delivers traditional web content in Instant Articles format and places Facebook Audience Network ads automatically within those articles.
The Sovrn Workbench plugin is available for WordPress publishers to download today at www.sovrn.com/workbench.