April 7, 2016 Last Updated 2:27 pm

Pornhub launches a Roku app, says the ‘potential reach of this partnership is huge’

Apple has very quietly been in the porn business for years, letting in both soft and hardcore porn into the App Store from Russian developers*, while more publicly preventing magazines such Playboy from releasing digital edition apps into the Newsstand.

But it seems unlikely that Apple would let any porn apps enter the new Apple TV app store – at least not for the US, if only to prevent handing anyone in Congress something to hold against them in any future fight over privacy or encryption.

That doesn’t appear the case, though, with Roku.

Roku has had an app store for a lot longer than Apple, and some publishers have experimented with the store by launching channel apps that contain video files. Bonnier’s Saveur and TIME magazine are examples, though neither app channel is very enticing.

Now Pornhub has announced that it has a Roku channel.

“The adult entertainment platform announced a Roku app today,” the company said. “Available now, the private channel can be downloaded through a Roku device for free, providing users with access to all 5 million videos on Pornhub. For those who have Pornhub Premium memberships, they are able to access premium content via a Roku device with no advertisements.”

“The potential reach of this partnership is huge. With more and more consumers using a Roku as their household streaming box (the streaming service has sold over 10M units thus far), Pornhub’s 60 million daily visitors are now able to consume free, premium porn on the big screen.”

Interesting that they should call this a “partnership”. Some needs to check this out to see if one can buy anything through the channel app, thus giving Roku a cut of the revenue.

Your turn Apple.

* Link to App Store app deleted. Google gets a little testy about these things when their ads on the page.

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