Meredith inks two new partnership deals, expanding network reach with women
Meredith will now publish the magazine ‘GFF: Gluten-Free Forever’ and enters multi-channel strategic partnership with ‘What’s Up Moms’
Meredith announced two new partnership deals today, one which adds a new magazine title to its roster, and another that to create and distribute lifestyle content with “What’s Up Moms.”
Meredith’s move with “What’s Up Mom” Meredith adds a top parenting brand reaching more than 1 million subscribers and garnering over 35 million views per month.
As part of the deal, What’s Up Moms co-founders Elle Walker, Meg Resnikoff, and partner Brooke Mahan will contributors to Parents, writing a bi-monthly advice column for the magazine beginning with the May issue.
Meredith has also agreed to publish the independent quarterly magazine GFF: Gluten-Free Forever, beginning with the Spring 2016 issue. Editor-in-Chief Erika Lenkert and her San Francisco Bay Area-based staff will continue to produce the magazine’s content.
“With the increasing consumer demand for gluten-free recipes and products, GFF: Gluten-Free Forever fits into our portfolio of wellness-minded publications, resonating with Meredith readers who are looking to adapt a more health-conscious lifestyle,” said Meredith Group Editorial Content Director Doug Kouma. “We are committed to increasing newsstand distribution of this luxury product through Meredith’s established resources and vendor networks.”