Hearst Magazines unveils pilot issue of newly reimagined Metropolitan Home
NEW YORK, NY – April 6, 2016 – Hearst Magazines will introduce a pilot issue of a newly reimagined Metropolitan Home, available April 12 in Barnes & Noble, Whole Foods, airports, and key independent newsstands in 14 cities across the country. The new issue, which will also be sent to select Hearst subscribers, presents an authentic, authoritative, and entertaining view into the lifestyles of the creative class, including features on contemporary design, shopping, entertaining, and real estate. Newell Turner, editorial director of the Hearst Design Group, is the editor in chief of the pilot. Metropolitan Home was last published in 2009.
“There’s a white space in the market for a brand that explores contemporary design and city living today,” Turner said. “Metropolitan Home has a rich history of doing just that, so we went back to the brand’s DNA to create something that’s fresh and relevant but still pays homage to its original and much-missed point of view, which inspired such a passionate following. We’re reviving Metropolitan Home for the new urbanists, the people making their homes and building their lives in American cities, and embracing everything that goes along with it.”
With immersive, vibrant imagery and stories from leading journalists, the magazine highlights the stylish and fascinating people who are making homes, starting careers, and building communities that are rapidly changing modern cityscapes. “It’s a privilege to cover today’s influencers, thought leaders, and makers in such a dynamic way,” Turner said. “The pilot issue includes everyone from Pharrell’s hat designer, Nick Fouquet, and the creator of Curbed, Lockhart Steele, to an early employee of Facebook now living in Los Angeles and investing in the city’s proliferating design scene.”
The issue’s contributors include former Los Angeles Times fashion critic Booth Moore (“The Social Side of Decorating”), former Vogue fashion news editor Emily Holt (“Loving Where You Live”) and fine-art photographer Sze Tsung Leong. Acclaimed author Hanya Yanagihara (A Little Life) shares a rare glimpse inside her New York City loft along with an original essay. Throughout the magazine, readers will also be able to use the Shazam app on their smartphone or tablet to scan images that unlock bonus digital content.
“We’ve identified a new audience of Gen Xers and first-wave Millennials who are reaching an age where creating a home that reflects their style is becoming increasingly important,” said Hearst Design Group senior vice president, group publisher Kate Kelly Smith. “We’re engaging with a new community of influencers exploring their own definitions of modern living.”
The pilot issue is 124 pages, with advertisers including Benjamin Moore, Clinique, Mitchell Gold + Bob Williams, Shutterfly, and Toyota Prius. In addition, a new type of integrated story called Partnership makes its debut in the magazine. For the pilot issue, the editorial team collaborated with Crate & Barrel and Design Within Reach to create original, multi page stories that harmonize with the editorial content resulting in an enhanced reader experience.