The Drum launches new iOS and Android app as part of international expansion plans
The new mobile and tablet app, which the magazine said was a long time in coming, uses the Pugpig digital publishing platform from Kaldor
The UK-based marketing magazine The Drum has launched a new responsive mobile website, as well as new mobile and tablet apps. The Drum app can now be found in both the Apple App Store and inside Google Play.
“The app is a very important aspect of our international expansion strategy. We want to take the content from the printed publication, featuring beautiful illustrations and photography alongside our long-form content, and take that to our readership who may be aware of the website, but don’t necessarily realize there is also a magazine,” said Andy Oakes, managing director of The Drum.
The mobile and tablet app will feature additional multimedia content such as video from both in-house editorial and contributors.
“It has taken us a long time to build this app,” Oakes said in the promotional video. “There are a few reasons for that. We did have an app, we scrapped it, we needed to find a new technology partner to work with; it was the right time as part of the international expansion; and it’s the right time for our content, as well.”
That technology partner turned out to be using the Pugpig digital publishing platform from Kaldor.
Here is the video uploaded to YouTube on the new app: