March 17, 2016 Last Updated 7:07 am

i-5 Publishing, publisher of Dogster, rebrands as Lumina Media, launches new website

IRVINE, Calif. – March 16, 2016 – i-5 Publishing today announced that it is changing its corporate name and rebranding the company as Lumina Media.

“Lumina better represents the energy of our new company direction, and the power that our iconic content has to inform, entertain, and delight our passionate audiences,” said Lumina Media chairman, David Fry. “Our logo and our new tagline, ‘You’ll Love This,’ highlight the tight relationship between author and reader in today’s media world. Content and conversation come together to create a unique value for our consumers, our business audience and our corporate partners.”

Lumina Media has one simple objective – connect passionate and enthusiastic audiences to top consumer brands and companies across all mediums and platforms. The new company name and brand underscore the company’s proven market expertise, innovative spirit and its ability to deliver audiences that are engaged and connected. With extensive reach and experience, the company’s media engages, informs and inspires, while its platforms ensure the right media is delivered whenever, however and wherever audiences want it.

As part of the name change and rebrand, the company is adopting a new corporate and visual identity that includes a new logo, new tagline and new corporate website ( The changes are effective immediately and the company will conduct all future business under the new name and brand. The company’s award-winning magazine titles, including Dogster, Catster, Horse Illustrated, Hobby Farms, Dogs in Review, VPN and others and well-known digital properties, including Petcha.comand others, will all be part of the Lumina Media portfolio.

The company will be officially introducing the new brand to the industry today, Wednesday, March 16, during Global Pet Expo at the Orange County Convention Center in Orlando, Florida. In conjunction with the launch, the company will be hosting a VIP party and networking reception (co-hosted by Lisa Vanderpump of “The Real Housewives of Beverly Hills” and Vanderpump Pets and Shorty Rossi of Animal Planet’s “Pit Boss”) to celebrate the new Lumina Media brand.

Comments are closed.