Networks reject (or at least suggest cuts to) Lane Bryant ad featuring ‘plus-sized’ models
People magazine reports the networks have suggested cuts to the television commercial to comply with ‘indecency guidelines’ – whatever they are
Time Inc.’s People magazine (clicking link not recommended due to over abundance of ads and autoplay videos) has reported that the television networks are a little queasy about accepting a commercial from lingerie brand Lane Bryant.
The ad in question , This Body, features models such as ]Ashley Graham, who recently was on the cover of Sports Illustrated (another Time Inc. title).
“As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines,” an NBC spokesman told People. “The ad was not rejected and we welcome the updated creative.”
Yeah, the ad is too risqué for the network that broadcasts Viagra and Cialis commercials non-stop on MSNBC or during golf tournaments. Maybe Lane Bryant should have put their models in bathtubs.
The story has been picked up by a few other media outlets, such as Talking Points Memo, so Lane Bryant should get its money’s worth out of the creative (one hopes).
But I was more interested in the way People junked up the online story so much that it made it nearly impossible to actually see the commercial in question. The magazine placed at least three different video players on the page, each with a pre-roll and at least one on auto-play. I immediately left the page to go find the commercial myself on YouTube… and here it is.
It will be interesting if TNM gets yet another warning from Google for displaying the screenshot and YouTube (!) video on this story. Google doesn’t like anything that “suggests” nudity. (Nudity is fine, just don’t suggest it.)