Sports Illustrated launches new short film series ‘100 Greatest Moments in Sports History’
New York, NY – March 8, 2016 — Today, Time Inc.’s Sports Illustrated launches a new franchise that taps into the brand’s deep history and rich content library to present a highly visual look at the greatest moments in modern sports. SI’s “100 Greatest Moments in Sports History” — SI.com/100greatest — boasts a series of 100 short-form films exploring the most pivotal moments in the history of sports as curated by the editors of SI. Ranked from 1-100, this digital franchise takes viewers inside momentous cultural events ranging from Jackie Robinson’s MLB debut and Billie Jean King’s ‘Battle of the Sexes’ victory over Bobby Riggs to Magic Johnson’s NBA All-Star Game return and Boise St.’s incredible victory over Oklahoma in the 2007 Fiesta Bowl. Videos feature commentary from SI editors along with highlights, interviews, photos and stories from the SI Vault, the brand’s newly relaunched digital content archive. Beyond today’s launch, the series will continue to evolve and grow with future video-first installments of SI’s Greatest Moments in Sports History.
“It is the debate among passionate sports fans that helps define the fan experience, and we expect that this new franchise will inspire much discussion and reflection,” said Paul Fichtenbaum, Sports Illustrated Group Editor. “We’re excited to help fans relive and engage with the most iconic moments in sports history, seen and ranked through the lens of Sports Illustrated.”
SI’S TOP 10 MOMENTS IN SPORTS HISTORY:
1. Miracle on Ice – 1980 U.S. Olympic hockey victory over Soviet Union 2. Jackie Robinson makes MLB debut, breaks color barrier3. Jesse Owens bucks Hitler in 1936 Summer Olympics 4. Giants-Colts 1958 title game – “The Greatest Game” 5. The Thrilla in Manila: Ali-Frazier III
6. Phelps wins eight gold medals in 2008 Olympic Games
7. The Rise of Tiger – Woods wins 1997 Masters
8. The Ultimate Walk-Off – Bill Mazeroski hits 1960 walk-off World Series home run
9. Joe Namath’s guarantee; Super Bowl III
10. Hank Aaron’s 715th home run
+Browse the full list of 100 and watch the videos: SI.com/100greatest
+Read more about the infamous sports moments that didn’t make the list: http://on.si.com/1LbsGkx
+Rank your own Top 25 Greatest Moments in Sports History: http://on.si.com/1M4JBQI
“As SI’s video presence continues to grow, we’re excited to introduce more and more high quality productions like the 100 Greatest Moments series,” said Ian Orefice, Time Inc. Senior Executive Producer of original and current video programming. “With this new franchise, sports fans can choose exactly how they want to consume the content; by either watching just a few videos at at time, or by enjoying all 100 moments sequentially, as they would a more traditional long-form special. These unique videos will also be easily shared across social media and used to supplement related stories on SI.com.”
Today’s launch comes on the heels of a complete redesign and back-end overhaul of the brand’s digital content library, the Sports Illustrated Vault. The all-new Vault has a clean presentation, a streamlined navigation experience and improved functionality for tools like search and archival browsing. Users can scan past stories by author, explore PDFs of archived issues of the magazine and view every single national cover since its debut in 1954. More than just a content repository, The Vault is an editorially curated site with daily updates and featured stories based on the latest news in sports. Content from The Vault will also be heavily integrated into projects like the Greatest Moments, which draws from the library while also linking to more in-depth stories, profiles and primary accounts of events by SI’s award winning journalists over the years, as they happened. These new launches celebrate both the history of Sports Illustrated and the history of sports more broadly, presenting the brand’s differentiated content as part of a simple and modernized experience across platforms.
SI editors in a post on the 100 Greatest Moments: “A team of SI editors and writers spent months, compiling, analyzing, discussing—and, yes, arguing about—these moments. We recognize that the final list has a largely American viewpoint, and that it covers more from the 60 years that SI has been in print than it does from the centurys that preceded them. We also excluded the infamous events that are remembered for the wrong reasons. We’re sure you won’t agree with this entire list from top to bottom, so we included an interactive ranker tool below. We love the community sports create, and the conversation these games spark.”
Geico is a launch sponsor of SI’s Greatest Moments in Sports History.