Soldier of Fortune magazine says ‘hasta la vista, baby’ to its print edition, goes digital-only
The warrior for hire business just isn’t want it used to be, apparently. So, Soldier of Fortune magazine has decided to pull up shop on its print edition and go digital-only.
Founded in 1975 by a retired Green Beret, Lt. Col. Robert K. Brown, the magazine had been put up for sale, but found no buyers. The reason is that Brown, now 83, wanted to sell just the print edition while retaining the website – doubtful any publishing company today would have gone for that deal, even with a gun pointed at their head.
“We would create the story, gin up a lot of action, and then write about it for the glistening pages of our bad-boy magazine,” Brown wrote in his 2013 memoir, I Am Soldier of Fortune: Dancing with Devils.
A good name for this form of journalism would be death porn, and one would think that with the rise of Donald Trump there would be readers galore. But then again, most hawks these days like to promote war from the safety of their family room lounge chairs.
Besides, Brown is not a fan of Trump.
“Trump is a fucking nightmare, and I think it’ll be terrible if he slips in. I just fear he is going to pull a Ross Perot on us and run as a third-party candidate, which will just hand it to Clinton, Brown told Maxim just this week.
“That would give me a fucking stroke.”
The largest selling issue of the magazine featured cover with a shirtless Sylvester Stallone playing Rambo, it sold 182,000 copies.
For years circulation hovered around 150,000, but today the publisher doesn’t like to talk about where the magazine is now. He won’t have to now that the decision has been made to shutter the print edition.
“Obviously we are nowhere near where we were during our heyday in the 1980s, but we bring in a little coin and cover costs,” Brown said.