February 25, 2016 Last Updated 1:26 pm

Three magazine closures: Motorcycle USA closes down website, digital edition; Meredith gives up on More magazine

ALM announces that it will take InsideCounsel, acquired just over a year ago, digital-only because readers are ‘moving away from print’

The magazine ranks have lost another two titles this week when Motorcycle USA announced via a Tweet that it was being shuttered after 20 years of publishing.

The magazine had already shuttered its print edition and was concentrating solely on its website and digital edition.

MotoUSA-Issue-13-2016Launched in 1996 by Don Becklin as a blog out of Grants Pass, Ore., the business grew into a full-time business, expanding into selling motorcycle gear and accessories to supplement advertising

Two years ago it launched a digital edition with MotoUSA Editor Bart Madson saying at the the time that it was “exciting to see articles displayed in a more traditional print-style layout, and yet the digital format allows us to incorporate MotoUSA’s video content. It expands our creative capabilities and I am keen to see how our readers respond.”

But the parent company has moved its operations to the Dallas-Fort Worth area and now the decision has been made to shutter the title altogether.

Meredith has decided to trim its portfolio a bit today, announcing that More magazine will be shuttered.

MoreMag-cover-featureLaunched in 1998, the magazine once had a rate base of 1.3 million, but it had been reduced to 750,000 for 2015.

“Despite a significant investment in More in 2015—including an increased trim size and higher quality paper stock that aligned with its upscale and affluent audience—More continued to face advertising challenges in the luxury marketplace,” a Meredith spokesman said.

The magazine had received a redesign for 2015 as editor in chief Lesley Jane Seymore and publisher Jeannine Shao Collins attempted to find a niche for the title in a world increasingly targeting millennial women – a problem for a magazine targeting women in their 40s and 50s

“Even though we have the highest household income of any women’s magazine, we felt that we weren’t being given enough credit for it,” Collins told Adweek last year. “We want it to be more obvious aesthetically.”

Rumors had been rampant that Meredith and other major magazine publishers would be looking to trim their portfolios of titles this year. It is no secret that among the big publishers, only a few titles drive profits, with the others important for the digital audiences they might have that can be monetized through networked digital ads. If a title, though, is in the red, plus it does not reach a demographic that the publishing company is seeking to grow, that title may well be at risk. As many titles have closed their issues through the first third or half of the year, executives can see how they are trending for 2016.

Update: Folio: found another magazine that is folding: InsideCounsel, owned by ALM (formerly known as American Lawyer Media). The brand will stay alive, but now it will be digital-only.

“Starting today, February 23, 2016, we will no longer publish the InsideCounsel magazine,” the magazine said online Tuesday. “We are accelerating our focus on delivering timely news, insights and practical guidance through our digital platform, insidecounsel.com. We have learned that the InsideCounsel audience is largely online and mobile, and moving away from print. We will be focusing on that digital reader with the daily newsletter and website, providing insights on running the legal department, analysis of regulatory developments and management of risk everyday throughout the day.”

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