Trusted Media Brands names Bruce Kelley Chief Content Officer of Reader’s Digest
Also Liz Vaccariello will move into the newly-created role of Editor-at-Large for Reader’s Digest
NEW YORK, NY – February 23, 2016 — Trusted Media Brands, Inc., an iconic, multiplatform media company, today announced that Bruce Kelley has been appointed Chief Content Officer of Reader’s Digest, reporting to President and Chief Executive Officer, Bonnie Kintzer. Liz Vaccariello will move into the newly-created role of Editor-at-Large for Reader’s Digest, in which she will continue to serve as the face of the brand, as well as editorial work in this new capacity.
Kelley joins the company most recently from Rodale, where he led Prevention and Prevention.com as Editor-in-Chief. At TMBI, he will oversee content creation for both the US and International versions of Reader’s Digest magazines, as well as RD.com and all Reader’s Digest books.
“Bruce’s strong experience in leading a content team using a digital-first approach is paramount to building the roadmap for the future of Reader’s Digest. His proven track record, background and leadership will help integrate more digital content into the brand in today’s ever-changing landscape,” said Kintzer. “Liz’s commitment to and passion for Reader’s Digest have transformed and grown it into a leading media brand. She has a knack for connecting with readers and I know her dedication and enthusiasm will shine in her new role.”
With more than two decades of editorial experience, Kelley previously held senior editorial roles at ESPN The Magazine and ESPN.com, San Francisco magazine and Health magazine. He also previously worked with TMBI as consulting Editor-in-Chief of Canada’s Best Health magazine.
“Reader’s Digest has a legacy of enriching and improving peoples’ lives, and I’m delighted to lead the brand into a new era of growth as Chief Content Officer,” said Kelley. “With a commitment to the company’s digital strategy, I’m excited to work with Bonnie, Liz and the team during this time of growth.”
As Editor-at-Large, Vaccariello will continue her focus on serving as the face of the Reader’s Digest brand on television, as she’s served as a frequent guest on national broadcast shows including The Doctors, CBS This Morning, Dr. Oz, The TODAY Show and many others. She will also continue to write a column for Reader’s Digest, consult on covers and represent the brand at partner events.
“As Chief Content Officer over the past six years, I’ve led the editorial team through the continued transformation of the Reader’s Digest brand, including the steady increase of magazine newsstand sales over the past two years,” said Vaccariello. “I look forward to working closely with Bruce as we expand our digital presence and continue the strong tradition of delivering trusted and uplifting content for our readership.”
Kelley currently resides in West Hartford, Connecticut with a degree in English Literature from Princeton University.