Spotify plays up its Googley Future in PR-like company post
Music streamer now working with the Google Cloud Platform team
The music streaming company today posted about its “Googley Future” in an odd bit of promotion for Google, and possibly a sign of a deeper partnership to come. It would make sense, but more on that in a minute.
“Today we are announcing that we’re working with the Google Cloud Platform team to provide platform infrastructure for Spotify, everywhere,” said Nicholas Harteau, VP, Engineering & Infrastructure.
“This is a big deal. At Spotify we are obsessed with providing a streaming experience that feels as though you have all the music in the world on your phone. Historically, we’ve taken a traditional approach to doing this: buying or leasing data-center space, server hardware and networking gear as close to our customers as possible. This approach has allowed us to give you music instantly, wherever you are in the world.,” Harteau wrote.
OK, for those interested in server hardware and the like, I suppose it is a big deal. But company’s rarely write about the backend of the company. So, what is up?
Already some have speculated that Google is offering its services at, how shall we say this, a very attractive price. Google, after all, still lags behind both Apple and Amazon in the area of media such as music, books and video programming. As much as the company has grown Google Play it is still a smaller player when it comes to selling music. An alliance or acquisition of Spotify would make a ton of sense.
Of course, there have been those that have had a chance to be bought out by Google and begged the search giant off. Think Groupon, for instance, that rejected Google’s $6 billion buyout offer and is now worth… less than half that amount. Yeah, saying “Yes” would be a good idea, assuming a deal is ever offered. (Then there is that $150M lawsuit over royalties.)
Of course, it is possible that all this is just about Google securing a high profile customer, offering them a deal on services, and then making them promote that. The post by Spotify, after all, reads like a commercial for the Google Cloud Platform.
“What really tipped the scales towards Google for us, however, has been our experience with Google’s data platform and tools. Good infrastructure isn’t just about keeping things up and running, it’s about making all of our teams more efficient and more effective, and Google’s data stack does that for us in spades,” Harteau wrote.