Mark Connon appointed Global Chief Mobile Officer of AOL Platforms & Advertising
Verizon-owned company also announces expansion of AOL’s Premium Ad Formats to MSN and Mobile Apps
The Verizon-owned digital media company AOL today announced that Mark Connon had been appointed Global Chief Mobile Officer of AOL Platforms & Advertising. Connon was named to the new position after joining AOL through its acquisition of Millennial Media, where he served as EVP, Platform Business.
“With Verizon’s deep expertise and investment, and bolstered by our recent acquisition of Millennial Media, AOL is uniquely positioned to lead the global mobile revolution,” said Tim Armstrong, CEO of AO. “Mark’s deep industry expertise will ensure mobile continues to be innovative and at the forefront of AOL’s platforms, products, and media properties.”
AOL also announced the appointment of Zac Pinkham to VP, International Mobile. Pinkham also joined AOL through the Millennial Media acquisition.
AOL also said today that it was expanding the company’s Premium Ad Formats to MSN and Mobile Apps.
“Today, we are taking another step in advancing the growth of premium advertising, and are excited to announce the expansion of AOL’s premium formats on MSN.com, as well as greatly scaling programmatic access of premium formats to tens of thousands of mobile applications,” said Gianluca Milano, Senior Director, Premium Formats Product, AOL.
“This development brings a number of new mobile-centric opportunities to advertisers who want to engage with audiences on a much deeper level with more data-driven, interactive formats. As part of our vision of an open ecosystem, we believe that continuing to partner and integrating with first- and third-party solutions helps to simplify the process for advertisers and gives them new ways to think about how to engage with audiences.”
Included in this expansion are:
- MSN: Halo, Devil, Billboard, Loft, and Devil Full-Page Flex ad formats are now available on MSN’s sites in the US, Canada, Japan and Spain, and will be available in the UK, France, Germany, Italy, and Brazil in March. AOL’s linear video premium formats will also be available in these markets later in Q1;
- Millennial Media: The Devil Full-Page Flex (User-expand) ad format will be available on more than 65,000 mobile apps globally by the end of this month;
- ONE by AOL: Display: Devil Full-Page Flex and Mobile Interstitial ad formats are available today to be purchased programmatically, and will get increased mobile in-app scale in early Q2 through integrations with MoPub and Nexage. Through these roll-outs, AOL’s reach for in-app rich media will be increased by an estimated four-times.