February 22, 2016 Last Updated 2:19 pm

Adobe introduces Adobe Experience Manager Mobile, integrating Adobe DPS

For current Adobe DPS users, the changes will be minimal, with some product URL pages changes, as well as the ability to utilize the asset management, content creation and analytics tools within Adobe Experience Manager

The software solutions company Adobe unveiled another major change for media app developers at the Mobile World Congress in Barcelona with the launch Adobe Experience Manager Mobile. The new solution is part of the Adobe Marketing Cloud, and combines the Adobe Digital Publishing Solution and Adobe Experience Manager Apps, as well as introduces new functionality. For digital publishers, the move comes after Adobe had seemingly just introduced the new Adobe DPS and may be a tad confusing to many.

Adobe Experience Manager Mobile apps“Mobile apps are integral to the enterprise, yet brands struggle with how to build, manage and deliver mobile experiences that consumers have grown accustomed to,” said Nick Bogaty, senior director, Adobe Experience Manager Mobile. “Adobe Experience Manager Mobile brings the simplicity, functionality and design that people expect to enterprise apps.”

“Adobe Experience Manager Mobile allows brands to rapidly create apps for iOS, Android and Windows. Using intuitive design tools and frameworks, designers and marketers can quickly create beautiful screens and nuanced navigational structures, all backed by native working code,” aid Nick Bogaty, senior director, Adobe Experience Manager Mobile. “This results in rapid time to market to beat today’s inefficient workflows by 50-70 percent.”

“Customers migrating from DPS will find familiar out-of-the-box development workflows and a whole lot more: asset management, content creation, and app extensibility using Cordova plugins,” said Bogarty, who had, until recently the title of Senior Director, Head of Digital Publishing at Adobe.

For Adobe DPS users most of the changes just involve renaming certain elements of the solution. Here is how Adobe spells them out:

  • Product URLs have changed. For example, https://publish.adobe.com is now https://aemmobile.adobe.com. The previous URLs are redirected automatically.
  • The DPS Preflight app is now called the AEM Preflight app.
  • When you update InDesign, the export option will change from “DPS Article” to “Adobe Experience Manager Mobile Article.”

“It’s an exciting move from Adobe, who have now fully integrated the DPS 2015 system first launched last year into its Adobe Experience Manager product, giving enterprise customers an extremely powerful end-to-end solution for creating mobile apps and content, including integration with the open source framework Apache Cordova, which means users can add existing web APIs to their apps for additional functionality, ie: Geolocation, Camera, Compass and so on,” said David Hicks, a mobile product consultant at Mobile Product Consultant, which is a Adobe Solution Partner in the UK.

“For existing DPS customers it means they get to utilize the asset management, content creation and analytics tools within Adobe Experience Manager, plus all the excellent and highly innovative on-demand services offered as part of DPS 2015 – (which means users can still use InDesign CC as a creation tool for interactive content!). Customers need to make sure to contact Adobe well before their contract renewal date to make use of all of the new AEMM features within any new agreement,” said Hicks.

Hicks also refuted the idea that this spells an end to the widely used Adobe Digital Publishing Suite solution.

“Although its clear to me that Adobe are moving fully into the enterprise area with mobile app products and services, this is definitely not the end of DPS Classic,” Hicks said. “Customers with existing agreements will continue to be supported of course, and there are no plans to end the life cycle of Adobe Digital Publishing Suite. Adobe have hundreds if not thousands of existing customers using DPS Classic, and its still the most successful app platform on the app store by the looks of things, and let’s not forget that many of the best content apps are made with DPS Classic.”

Those interested in testing out the new Experience Manager Mobile features can sign up here.

In its announcement for Adobe Experience Manager Mobile the company highlighted the following advantages:

  • Use existing content for mobile: Enterprises can incorporate new and existing content from any content management system or digital asset management system – including Adobe Experience Manager Sites and Assets – and create a new mobile app channel. The same content, workflows and teams can be leveraged to cross-publish to websites and apps. Creative assets can be easily accessed to produce beautiful apps by integrating with Adobe Creative Cloud.
  • Build and extend mobile apps: Adobe Experience Manager Mobile allows designers and marketers to rapidly create apps for iOS, Android and Windows. Once apps are built, developers can use the Cordova device APIs and custom plug-ins to connect critical business systems including CRM and ERP for personalization and data capture, and product information management (PIM) tools for scalable product catalogs.
  • Centrally manage all apps: Adobe Experience Manager Mobile’s unified dashboard view makes it easy to manage and update a huge number of apps within an enterprise from a single location. The dashboard works with new apps built with Adobe Experience Manager Mobile or existing apps. It enables users to manage the content and extend functionality by integrating Adobe’s industry-leading analytics and app services. Additionally, over-the-air content updates eliminate the overhead of app store resubmission.
  • Engage, measure and optimize: By integrating Adobe Experience Manager Mobile with Adobe Analytics, enterprises can analyze and optimize app performance without any additional cost. Adobe Target enables personalization to continuously improve the user experience. Push notifications, in-app messaging and deep linking help drive engagement by delivering the most pertinent and up-to-date information to users.

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