Evan Adlman named head of programmatic at Condé Nast
Adlman was previously VP Publisher Development at PubMatic, and before that was VP of Strategic Development & Publisher Sales at Pontiflex
NEW YORK, NY – February 17, 2016 – Condé Nast today appointed Evan Adlman head of programmatic for the company. Adlman will be responsible for managing and growing the company’s programmatic offerings across all platforms for its impressive portfolio of brands (Vogue, Vanity Fair, Glamour, Brides, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork).
“Evan is an accomplished executive with more than 17 years of business development and digital sales leadership experience,” said Lisa Valentino, senior vice president, Condé Nast Media Group and CRO, Condé Nast Entertainment, to whom Adlman will report. “His knowledge and expertise in programmatic will be instrumental for us as we continue to evolve our advertising offerings for clients and look to deliver a unique proposition to our partners.”
In this new role, Adlman will lead the company’s efforts across programmatic technology, operations and sales. He will build and oversee a team of programmatic specialists that are responsible for selling products and aligning with the integrated sales team to complete a holistic offering for Condé Nast’s advertising clients.
“Condé Nast’s portfolio delivers a brand-safe environment alongside premium content, creating a tremendous opportunity to build a leading programmatic offering for the industry,” said Adlman. “Our brands produce quality environments that appeal to advertisers, and I look forward to creating high-performing solutions for them.”
Most recently, Adlman served as vice president, publisher development, Americas at PubMatic, where he led the teams responsible for implementing programmatic technology and strategies for the top 100 comScore publishers.
Before joining PubMatic, Adlman served as a founding employee and vice president of strategic development and publisher sales at Pontiflex, where he led all business development and publisher sales for the leading email transaction platform. Previously, he was vice president of business operations and sales at Return Path, and before that worked as director of business development at Trafficbuyer Digital. Additionally, Adlman founded Park Avenue Media, a direct marketing company that focused on email, telephone and mailing lists for large brands such as eFax, WebEx, Placeware.