Michael Gorman named vice president of consumer marketing for Hearst Newspapers
Gorman has held the role of vice president of consumer sales for the Houston Chronicle since 2013
NEW YORK, NY – February 16, 2016 – Michael Gorman has been promoted to vice president of consumer marketing for Hearst Newspapers, coordinating all consumer marketing and sales efforts, including customer communication, retention and subscriber relations and services, across Hearst Newspapers’ 15 daily papers. He will also maintain his role as vice president of circulation for the Houston Chronicle. The announcement was made by Hearst Newspapers President Mark Aldam, to whom Gorman will report. He begins in his new capacity immediately.
Gorman has held the role of vice president of consumer sales for the Houston Chronicle, Hearst’s largest newspaper and overall consumer marketplace, since 2013. In this role, he has increased consumer revenue and overall profitability while simultaneously improving retention and service.
“As our local media business model continues to diversify, the relationships we enjoy with our subscribers are vital to maintaining a stable revenue base to reinvest in quality journalism and continuous product innovation,” Aldam said. “We are delighted to have Michael’s deep experience and passion for consumer marketing to quarterback these important efforts across the Group.”
Before joining the Houston Chronicle, Gorman served as director of west regional consumer sales for Gannett Publishing Services. Previously, he was director of consumer sales at The Arizona Republic from 2006 to 2011, and prior, he was director of membership and fulfillment at ESPN. Gorman began his career in sales and marketing at The Seattle Times Company.
“During my time at the Houston Chronicle, I’ve seen the extremely high value Hearst Newspapers holds for its subscribers,” Gorman said. “I look forward to working with the Group’s consumer marketing team to introduce new ways to reach and maintain our audiences across the country.”
Gorman holds a bachelor’s degree from the State University of New York at Albany.