February 4, 2016 Last Updated 11:05 am

Time Inc.’s Sports Illustrated launches all-new SI App for iOS and Android mobile devices

The customizable app allows users to get news and alerts from their favorite SI writers, teams and sports, follow games in real-time while multitasking within the app

New York, NY – February 4, 2016 — Today Time Inc.’s Sports Illustrated launches the all-new SI App, a sleek new mobile platform for SI’s original sports content that combines access to SI’s deep pool of sports content and lightning-fast speed. With all-new modes of personalization, a clean in-app navigation experience and a distinct SI editorial curation, along with all the live reporting, scores, stats, videos, notifications and up-to-the-minute news sports fans want, the Sports Illustrated app brings a fresh yet familiar face to the sports app marketplace.


Mobile sports fans can now get the expert analysis, unrivaled access, scoops and award-winning storytelling that only SI can provide—from Peter King to Tom Verducci, Lee Jenkins to Richard Deitsch, Grant Wahl to Seth Davis and many more—delivered straight to their devices as soon as it’s published. Be the first to read Peter King’s groundbreaking weekly Monday Morning Quarterback column, and add your favorite teams and sports to receive all the up-to-the-minute news and score alerts that you want—and none that you don’t. The unique “pin game” feature allows users to follow the scores of live games by keeping them in front of the user while simultaneously browsing the rest of the app. Similarly, the app offers the ability to multitask further by pinning a video to watch while continuing to check the latest stories, scores and headlines. SI is also introducing a brand-new editorially curated product with the app called “The 10 Spot,” an easy-to-read presentation of the top 10 things in sports to know right now to stay current and informed.

The SI App is available for download now on iOS and Android.

“With this new and improved entry point to the brand, we’ve opened the door to a whole new group of mobile sports fans — and added a new way for the millions of existing loyal SI fans — to engage with the great content and beautiful visuals that SI produces daily, in a custom-tailored way,” said SI Group Editor Paul Fichtenbaum.

“We’re very excited to introduce this product that we believe stacks up against and outperforms all other sports apps on the market in a way that only SI can provide,” said Patty Hirsch, Digital GM of the SI Group. “We’re eager for our fans to start using the app and look forward to continuing to expand and evolve the product in the future.”


This release marks the latest step in SI’s digital evolution of providing readers what they want when they want it, as the SI App is the brand’s first native multi-sport application to present all the original SI sports content in one place. This new platform has been developed to super serve the intelligent sports fan with an experience that is simple, quick, informative and intuitive.

New engagement and editorial features introduced by the SI App include:

  • Personalize by team, league or writer: Get breaking news and score alerts on your favorite sports and teams. Customize the experience by selecting the SI talent you want to follow and stay up to date whenever they publish new stories. Your personal newsfeed will live in the My SIsection of the app.
  • Pin live games as you browse the app: This category leading feature allows users to pin a live score tile of any available game to a user selected location on the screen in order to follow live action while simultaneously browsing the latest stories and headlines. At any point, a user can click once on the scoreboard tile to return to the detailed game view.
  • Pin videos: Another new multitasking feature allows users to continue watching clips as they explore the app with SI’s unique video presentation.
  • The 10 Spot: A brand new editorially curated section that brings readers the top 10 things in sports they need to know rightnow. The 10 Spot will feature stories, videos and galleries, including tapping into the vast history of SI storytelling and iconic imagery via the SI Vault to present contextually relevant content based on the news of the day.

“We wanted to create an experience that first and foremost is fast, clean and easy to use and at the same time really highlights one of SI’s greatest strengths and points of differentiation, which is its one-of-a-kind editorial talent and original content,” said SI’s head of product, Krys Krycinski. “We’re excited to introduce an app that accomplishes all of these things and also provides all the functionality any sports fan would want in terms of live scoring, information, news and alerts while at the same time adding some unique new features.”

The launch of the SI App is the latest in a series of sports initiatives from Time Inc.’s Sports Illustrated Group. In January, the Group introduced a fully responsive and redesigned SiKids.com, and in 2015 the company acquired the FanSided network of 300+ blogs; and it created Sports Illustrated Play, a new company devoted to youth sports, and Campus Rush, a new college sports site devoted to all things college football. The brand has also launched SI Films and SI Overtime, a new branded-content studio.

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