AAM announces change in the way unlimited-access digital newsstand circulation will be reported in magazine statements
The Alliance for Audited Media (AAM) said today that they have created a new category for circulation attributable to unlimited-access digital newsstands. Previously, circulation from these services such as Next Issue Media’s Texture or Magzter was listed as single copy digital, with a note included to show the exact amount that might be coming from the services found in the Explanatory section of the statement.
Now, the AAM has created a new category called “Multi-Title Digital Programs” starting with the June statements. Most importantly, these readers will no longer be classified as single copy but as subscribers.
The new category will be able to report the average number of total requests by paid subscribers to receive a digital issue, the average number of times issues were opened, and the unique and total opens recorded.
The change comes after the AAM worked with MPA – The Association of Magazine Media, Magazines Canada and magazine publishers to determine the best way to handle these new digital newsstand services.
“Establishing AAM qualification criteria for these digital programs helps legitimize the innovative work of the consumer magazine media industry over the last several years,” said Sue Roberson, SVP and general manager of consumer marketing and revenue at Time Inc. “It’s a step forward as we continue to extend our brands to new digital channels and platforms.”