The digital newsstand start-up Readbug lands US-based fashion and pop culture magazine PAPER
Indy magazine, famous for its ‘Break the Internet’ Kim Kardashian cover, joins the all-you-can-read digital magazine service founded by former Future plc designer
This website wrote first about Readbug, the indy digital newsstand, exactly 70 days ago when it launched (see here). Today, Readbug has announced that it has added the US magazine PAPER.
The magazine is probably best known for its Kim Kardashian stunt, which broke the Internet, as they say.
Readbug is an all-you-can-read digital newsstand that now has 55 magazines in its portfolio. The company is now offering an extended free trial period of 30 days so can test the service before purchasing a regular subscription at $8.66/£5.99 per month.
Readbug was founded by Matthew Hammett, a former designer with Future plc.
“There’s got to be a better distribution model for digital content, for a digital magazine,” Hammett told TechCrunch’s Natasha Lomas at launch.
By the way, if you want to read an interesting article on that PAPER Kim Kardashian cover, and what was done to make sure the magazine’s website didn’t come crashing down, read this Medium article from Paul Ford. It features, among others, David Jacobs from 29th Street Publishing (a platform we’ve featured a few times here at TNM).
Here is Readbug’s announcement:
London, England – February 3, 2016 –The US magazine PAPER joins a host of independent titles on Readbug, the new iOS app, with its Fandemonium issue featuring cover star Paris Hilton, launching on the platform on Wednesday 3rd February.
PAPER has made the app its only digital outlet and joins titles such as Dazed, AnOther, Huck, Little White Lies, Oh Comely, The Simple Things and more. Check out the full magazine catalogue here.
Launched back in 1984, PAPER is one of biggest brands in US pop culture, and has become famous for its innovative mismatch of celebrity, art, and fashion. The magazine continues to push the boundaries with cover stars such as Miley Cyrus and Kim Kardashian, the latter’s ‘Break The Internet’ cover shoot becoming a viral sensation last year.
The addition of such a well-known US brand is a landmark moment in Readbug’s short history. Having launched in May, Readbug now hosts 55 independent magazines, all available digitally, with additional titles joining over the coming months.
￼Readbug is offering an extended free trial period of 30 days so users can gain access to all 55 ￼magazines before purchasing a regular subscription ($8.66/£5.99 per month). All you have to do is create￼ an account with a debit/credit card at readbug.com and enter the promotion code: papermeetdigital
Rather than using print PDFs, Readbug optimises content for mobile devices, totally revolutionising the way magazines are read on mobile. As well as giving readers portable access to their favourite magazines, the app also offers a curated reading experience, pulling together articles from multiple titles into a stream to match a user’s interest and providing various themed content channels.
‘We’ve brought together some of the best magazines on the planet’, says Readbug Co-founder Matthew Hammett, ‘and to welcome PAPER onboard is a huge deal for us. When Readbug began we dreamt of getting titles like PAPER onboard, and to see them now on the app gives us such a kick.
‘We’re really selective over who we include on the app. We choose magazines with character that push the boundaries, and that are visually and editorially superb. For us PAPER definitely ticks all of those boxes.’
“Digital is the ultimate revenge for the indie. The internet has enabled us to distribute our cool content into the hands of the right readers,” says Drew Elliott, PAPER’s Chief Creative Officer. “Read bug is an amazing tool in our arsenal to help connect directly with the people ahead of the curve.”